Eloqua is a marketing automation software made by Oracle and is aimed at mid-sized companies and enterprises that engage in cross-channel marketing outside of digital verticals. Oracle Eloqua allows marketers to plan and execute their campaigns while also delivering a personalized customer experience for their prospects.
Those campaigns are for audiences across multiple channels, including mobile, video, email, and display search.
Oracle also offers lead management and helps marketers engage the target audience at the right time, which helps the sales teams close more deals in less time.
All seems good then. Why search for alternatives?
Well, Oracle Eloqua is expensive. It starts at a rather surprising $2000 per month, and that is just for 10 users. While it offers an incredible collection of features, not all businesses can make use of all those features. Also, some of those features and tools can be too complex for a small business’s needs.
Thankfully, you are in no shortage of options, and in this article, we are going to take a look at some of the best alternatives and competitors of Oracle Eloqua.
Best Oracle Eloqua Alternatives and Competitors
- Infusion Soft
- Salesforce Marketing Cloud
HubSpot is a popular marketing automation and sales management platform. It’s affordable, feature-rich, and easy to use. It’s considered by many to be the best all-in-one marketing and sales solutions available, thanks to its usability, flexibility, and customer service.
The Marketing automation tools offer analytics for different marketing channels, social media management, and landing page creation. HubSpot tools can help your team build inbound traffic, then nurture leads toward conversion.
With HubSpot, you also get their free, built-in CRM (Customer relation management) that can bring together insights from across your digital platforms.
If you want, you can take a minute to learn about HubSpot alternatives.
Marketo is an excellent alternative to Oracle Eloqua. It offers straight marketing automation features that include email marketing, inbound marketing, social media marketing, reporting and analytics, and more.
Marketo’s interface is famous for being intuitive and easy to use. The solution will you’re your marketing team manage leads and work with the sales team to turn those leads into closed deals. While pricing is near Eloqua’s, Marketo is built more for usability and focuses heavily on customer education.
You can learn about Marketo alternatives here.
InfusionSoft combines sales and marketing automation, online sales and deals, CRM, analytics, and integrations all in one solution to help you take your marketing game to another level. Infusion soft allows you to build your marketing campaign workflows to automate your lead capture and follow-up messaging.
The solution allows you to trigger emails and phone call notifications based on your customers’ interactions with your website and landing pages.
Infusion soft is suitable for SMBs with 10 users or less, and if your team has more than 10 users, you will need a custom build. Infusion soft offers an excellent knowledge center and blog for new marketing teams to help with the best marketing and sales strategies.
How do you make a list of marketing software without including Salesforce? You don’t.
Salesforce Marketing Cloud is the marketing automation solution that comes from the family of solutions that is Salesforce.
Salesforce Marketing Cloud focuses heavily on email marketing; it offers extensive email marketing tools such as drag and drops segmentation, built-in templates, A/B testing, personalization, and seamless Salesforce integration.
The solution also integrates smoothly with many third-party apps and services, including Pipeliner CRM.
Salesforce Marketing cloud has an aesthetically-pleasing user interface that is easy enough to use.
Of course, there are alternatives to Salesforce. Take a minute to learn about the top five salesforce alternatives for your business.
ActiveCampaign is a good alternative to Oracle Eloqua, specializing in email marketing and allows users to monitor and listen to your customer’s interactions to help your campaigns be more successful.
By tracking your customers and getting this personal and behavioral data, you will be able to develop relationships with your customers that can yield better results.
ActiveCampaign’s segmentation function will also enable you to create custom campaigns that target specific users. What makes ActiveCampaign really attractive is its very competitive pricing, which starts at just $9 a month. For the features you get for the price, it’s tough to argue that it offers the most bang for the buck.
Act-on is a marketing automation solution that is scalable and can work for both SMBs and enterprises as well. The solution offers the same features, but the difference between the two versions offered for SMBs and enterprises is the number of contacts and users available and the complexity and depth of reporting features.
Act-On offers tracking and engagement analytics and combines it with email marketing, social interactions, and website metrics to help users get the best results out of their marketing campaigns. The solution allows you to import your contact list, segment it, and push your customer information and updates to your existing CRM of record. The solution also allows users to connect their Adword search campaigns to get a complete picture of how their customers find the website.
Autopilot is a visual marketing automation and email marketing solution that focuses heavily on the customer journey and allows users to build their customer journey with icons and connections.
The solution comes with tools to connect your email marketing, SMS, and in-app messaging campaigns to create a seamless customer interaction experience. The solution can track the customer journey to allow you to send follow-up marketing depending on the interaction it records.
Autopilot integrates smoothly with other 3rd party apps and services such as Salesforce to make it easy to capture data and leads from multiple sources.
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