In today's super-competitive market, Marketing Automation has become the critical factor to increase the productivity, and efficiency in most industries, and it is only going to become more important as it becomes smarter...

You have been studying marketing all your life (or for the last couple of years, months, or even weeks), and you are ready to launch your campaigns. You have chosen a Marketing Automation software, and you are ready to set up...

Customers are the most important to the success of any business. A company with a growing base of satisfied customers is a company that’s going to achieve massive success. That's especially true in the case of st...

Today, you can find plenty of Marketing Automation solutions that can help your small business achieve its goals without breaking the bank. With the right Marketing Automation software, you can make better results with your m...

As a small business or a startup, you are always looking to improve your products and service while keeping the operating costs low. All companies nowadays use software to do and facilitate so many of their business processes...

In recent years, the number of platforms and communication channels has exploded exponentially. The world is more connected than it has ever been, and this poses a new challenge for the marketing industry: How to handle all o...

Customer Relationship Management is mainly used to enhance your customer relations, help grow your sales and business, and most importantly, create customer-centric storage for your business.   It is used to keep trac...

Did you know that the Earth doesn’t revolve around the sun? In fact, the Earth, along with the sun and all the other planets of the solar system is orbiting around a center of mass (a point in space) of the solar system...

Marketo with its pride is never trying to make itself any easier or even more affordable for its clients; nonetheless, its customer base is by no means shrinking or alienating towards any other solutions. Records have proved...

A direct comparison between these two can be a little tricky; both platforms belong to different families, that’s why beforehand we better understand their nature and what they do. Hubspot is a marketing automation t...