Small Businesses created by people that have big dreams but tight budgets, and even though they may not settle for low quality on their products or services, they may feel they need to compensate for lower-quality software to...

As a small business or a startup, you are always looking to improve your products and service while keeping the operating costs low. All companies nowadays use software to do and facilitate so many of their business processes...

In recent years, the number of platforms and communication channels has exploded exponentially. The world is more connected than it has ever been, and this poses a new challenge for the marketing industry: How to handle all o...

A CRM solution or Customer Relationship Management is mainly used to enhance your customer relations, help grow your sales and business, and most importantly, create customer-centric storage for your business.   It is...

Did you know that the Earth doesn’t revolve around the sun? In fact, the Earth, along with the sun and all the other planets of the solar system is orbiting around a center of mass (a point in space) of the solar system...

Marketo with its pride is never trying to make itself any easier or even more affordable for its clients; nonetheless, its customer base is by no means shrinking or alienating towards any other solutions. Records have proved...

A direct comparison between these two can be a little tricky; both platforms belong to different families, that’s why beforehand we better understand their nature and what they do. Hubspot is a marketing automation t...

Inside the ring today we have two heavyweight champions in the world of Email Candy….. Or what we know as Transactional Email. Sugar punches versus lemony shields….. We sure gonna have lots of fun tonight....

Marketo offers top-grade marketing automation solutions for SMBs (small to mid-size business) with a direct focus on B2B companies through its products which can be bought separately or as a bundle. These products are: Lea...

HubSpot is known as the king of marketing software, and it has taken its place on the throne after a decade of existing and continuously improving.  The company itself regarded as one of – if not the – lea...