Top Salesforce Alternatives | CRM Comparison

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If you are looking for Customer Relationship Management software, you will find out that one name comes up now and then: Salesforce.

In every article or video you watch, they will mention it at least once. However, why?

Just put: Because Salesforce is king.

When it comes to Customer Relationship Management (CRM) Software, Salesforce indeed rules the field. The app is the definitive CRM leader with an estimated $40 billion market capitalization. The company has over 100,000 customers and revenue that exceeds $3 billion.

Why is that so? Salesforce offers everything. The company provides various products that are built on core functionalities such as Contact Management, Lead Management, Salesforce Automation, Marketing Automation, and reporting and analytics.

Salesforce also offers a feature called AppExchange, which offers numerous add-ons and industry-specific solutions that have been proved to be very helpful for what they were designed to do.

SEE ALSO: HubSpot Vs. Salesforce Comparison: Which is Right for Your Business?

Why do businesses use Salesforce CRM?

  • To get more leads
  • To Increase productivity
  • To gain better insights
  • It helps them close more deals with ease
  • They can track clicks and create campaigns
  • They can automate the process of building campaigns to generate quality leads and reduce the sales cycle
  • To get a full view of the customer and his activity such as social discussions, mentions, and communications
  • To use the Sales Performance Module to set metrics-based goals and highlight the winning performances of sales representatives to encourage healthy competition in the team.

Salesforce products are all cloud-based and offered on a per-user, per-month subscription (paid annually) basis.

However, being feature-rich software also has a negative side: You are paying for features you are not using. If you are a small business, then you do not need all those features that come with the software. Also, with a starting price of $5/user/month, the software is not cheap. What’s more, after purchasing the Salesforce CRM itself, it’s necessary to invest in its implementation. Taken together, the cost of Salesforce products and implementation services may reach an impressive number of around $250,000 (Source).
Add this to the fact that small businesses do not need as many features as larger businesses, and you will find that you are paying more than you need to.

For these reasons and more, Salesforce could be the wrong software for your business, or at least, and there could be an option out there that better suits your needs.

That’s why we are going to give you a look at the best Salesforce Alternatives to see if any of them could work better for you.

Best Salesforce Alternatives for CRM:

  • Pipedrive
  • Insightly
  • Nutshell
  • Nimble
  • Freshsales
  • HubSpot
  • Zoho CRM
  • amoCRM

1- Pipedrive

Pipedrive - Salesforce alterantive

Pipedrive is a high-quality software that’s top-rated for its high-quality sales pipeline management features as well as its robust suite of useful tools. Professionals for professionals designed the system. With that being said, setting up the program and starting to use it is a quick, easy, and painless process.

Pipedrive can organize your business leads with efficiency so you can get a good view of your sales and be able to focus on priority deals.

Pipedrive is entirely mobile optimize. Put in simpler words: it is designed so it can be used by your sales teams anywhere – helping them to be more productive in the field. The solution integrates with Google Apps smoothly and can integrate with other leading third-party business solutions as well.

Pipedrive’s pricing packages are flexible enough to suit businesses of all sizes, and they offer a free trial so you could try out the critical features for yourself first to see if they satisfy your needs and meet your requirements. Pipedrive is best-suited for companies that focus more on their sales effort and are more concerned with closing deals than with customer follow-up after the agreement. An example of such type is real estate companies.

Why Use Pipedrive?

  • Organizes lead collection
  • Efficient Sales Management
  • Will help you close deals more quickly
  • Provides top rate statistics and extensive reporting features

Pipedrive Pricing

Pipedrive offers three packages:

  • Silver: $10/user/month (if paid annually, otherwise it’s $12) – 2 GB storage/user
  • Gold: $21/user/month (if paid annually, otherwise it’s $25) – 5GB storage/user
  • Platinum: $63/user/month (if paid annually, otherwise it’s $75 if billed monthly) – 100 GB storage / user

2- Insightly

Insightly - Salesforce alternative

Small businesses need CRM solutions, too, and Insightly is an online CRM solution that made with small businesses in mind. Small businesses primarily use it and currently used by more than 500,000 users around the globe. The solution does offer specific, enterprise-level modules for larger companies and multi-level organizations and businesses, in any case.

Insightly offers a range of features, including task management, pipeline management, and contact management. These features are designed to help you get clear sales visibility and a good overview of how your operations are going. You can also use it to track deliverables to clients, improve collaboration among team members, boost customer satisfaction, enhance efficiency, and accelerate productivity. It is optimized for iOS, Android, and Kindle mobile platforms so that team members can use it on-the-go.

The app also integrates smoothly with popular solutions such as Office, Outlook, Evernote, Google Apps, and MailChimp.

Why Use Insightly?

  • Ease of use
  • Easily manage customers at every engagement stage
  • Get the small or big picture of your business
  • Get a holistic view of your contacts

Insightly Pricing

  • Free plan

This plan gets you, two users, ten emails daily, 2,500 records, ten custom fields, 200Mb of storage, and online community support. You can try it out here, no credit card required.

  • $12/user/month

This plan gets you 500 emails daily, 2,500 records, 50 custom fields, 1 GB of storage, a Mobile app business card scanner, onboarding sessions, and email support.

  • $29/user/month

This plan gets you 2,500 emails/day, 100,000 records, 250 custom fields, 10 GB of storage, mobile app business card scanner, onboarding sessions, and priority email support,

  • $49/user/month

gives you 5,000 emails/day, 500 custom fields, 250,000 records, 100 GB of storage, priority email support, mobile app business card scanner, and onboarding sessions

  • $99/user/month

This plan gets you 10,000 emails/day, 500,000 records, 1000 custom fields, 250 GB of storage, mobile app business card scanner, onboarding sessions, and priority email support.

3- Nutshell

Nutshell - Salesforce alternaitve

Nutshell is a smart CRM solution designed to help sales reps gain more success, and best suited for small businesses as it empowers them to win more deals in less time. It integrates with favorite 3rd party apps and services such as Microsoft Office, Microsoft Outlook, and Gmail.

You don’t need an implementation consultant or CRM administrator to start using the app, and you also don’t need more than 24 hours to get started.

The app’s provider offers onboarding assistance and free customer support to help you start using the software.

Why Use Nutshell?

  • Easy to use and User-friendly dashboard
  • Offers many importing options
  • Comprehensive contacts display
  • Lead generation and track sales
  • No hidden costs

Nutshell Pricing

Nutshell provides three pricing packages:

  • $19/user/month if billed annually ($22 if monthly)

This package offers: Pipeline tracking, Sales and forecast reporting, Live chat, email support, and phone support

  • $35/user/month if billed annually ($39 if monthly) 

This package offers: Pipeline tracking, Sales process automation, multiple pipelines, sales and forecast reporting, funnel reporting, Live chat, email support, and phone support

  • $69/user/month if billed annually ($79 if monthly)

This package offers Pipeline tracking, Sales process automation, multiple pipelines, sales and forecast reporting, funnel reporting, Onboarding, dedicated customer success manager, quarterly business reviews, Live chat, email support, and phone support.

4- Nimble

Nimble - Salesforce alternative

Nimble is a popular CRM software with a simple relationship manager that gives insights to managers, so their companies can build better relationships in a multi-channel world.

The app offers a smart way to track and engage business contacts quickly. As it was built as a Social CRM, the app connects with your email and social media accounts, as well.

Nimble provides a unique platform where you can find your contacts, calendar, collaborations, and communications. Through this platform, you can also get information from favorite social media channels such as Facebook, Twitter, and LinkedIn. It will also link the info it brings from Social Media sites to your business contacts.

One thing that makes Nimble special is the in-CRM message inbox that collects your emails with clients as well as all your interactions with them on Social media. The app also integrates with 3rd party apps and services such as HubSpot, AWeber, MailChimp, Constant Contact, Freshbooks, HootSuite, and more.

Why Use Nimble?

  • A Singular platform makes it easy to manage
  • Keeps your data organized so you can do more
  • Saves your data on track
  • Let’s you focus on sales insights and customer engagement
  • You can efficiently respond to your CRM needs
  • You can easily import contact information from the email, Gmail, Outlook, Yahoo, Facebook, Google+, LinkedIn, and more.

Nimble Pricing:

For $22/user per month, if billed annually (and $24 if paid monthly), you get up to 25,000 contacts and 2GB of storage.

5- Freshsales

Freshsales - Salesforce alternative

If you’re looking for an easy-to-use, cloud-based CRM solution that plays well with other software, Freshsales might be what you’re looking for.

Freshsales captures leads, depicts where they are from and distributes, scores, and nurtures those leads via multiple communications channels. Freshsales also offers some advanced features such as call recording, call routing, auto-dialers, and affiliate management.

The app also provides a revenue analytics tool where it can collect all relevant source and rep metrics into accurate, attractive, and helpful reports. It also has a range of filters you can use to summarize your data so you can organize the results in any way you want.

It also lets you create charts and tables quickly, make summaries with ease, and master matrix reporting in no time.

Why use Freshsales?

  • The useful email tracking features
  • An event tracking feature
  • Directly transfer calls to the system, no hardware or software installation needed
  • Excellent customer service via chat, phone, and email

Freshsales Pricing

They offer the following packages:

  • For startups and micro-businesses – FREE FOREVER

The most basic plan and it gets you: Contact Management, Leads, Accounts, Email, Built-in phone, iPhone and Android Apps, integrations, and more. You can try it for free here, no strings attached.

  • For small businesses: $12/user/month if billed annually ($19 if billed monthly)

With this plan, you get: Contact Management, Pipeline Management, 250 Bulk emails/user/day, Built-in Phone, 2 Sales Campaigns/user, Lead Scoring, 2 Intelligent Workflows, Basic Reporting, Integrations, and iPhone and Android Apps

  • For growing teams: $25/user/month if billed annually ($35 if billed monthly)

With this plan, you get: Contact Management, Multiple Pipeline Management, 500 Bulk emails/user/day, Built-in Phone, 5 Sales Campaigns/user, Lead Scoring, 10 Intelligent Workflows, Advanced Reporting, Integrations, iPhone and Android Apps, Territories and Lead assignment, and Advanced CRM customization.

  • For large teams: $49/user/month if billed annually ($65 if billed monthly)

With this plan, you get: Contact Management, Multiple Pipeline Management, 1000 Bulk emails/user/day, Built-in Phone, 10 Sales Campaigns/user, Advanced Lead Scoring

25 Intelligent Workflows, Advanced Reporting, Integrations, iPhone and Android Apps

Territories and Lead assignment, Advanced CRM customization, Auto profile enrichment

Reports Dashboard, and Smart forms and event tracking

  • For enterprise: $79/user/month

This is the plan that gets you everything they offer, which means you get: Contact Management, Multiple Pipeline Management, 2000 Bulk emails/user/day, Built-in Phone, 25 Sales Campaigns/user, Advanced Lead Scoring, 50 Intelligent Workflows, Advanced Reporting, Integrations, iPhone and Android Apps, Territories and Lead assignment, Advanced CRM customization, Auto profile enrichment, Reports Dashboard, Smart forms and event tracking, EUC Data Center, and IP Whitelisting.

7- HubSpot CRM


HubSpot CRM is one of the best CRM apps you can find on the market today. Why? It’s free, it’s simple, and it’s useful. It allows sales teams to start in no time with no need to change much of their already-existing workflow. The solution is ideal for companies that are just beginning to recognize how vital CRM is for their business and want to try it out. It’s also scalable and can be used for enterprises that want to use CRM to reach their fullest potential.

HubSpot CRM offers users all the essential features you can find in other CRM solutions but without the confusing complexity that often come with it, and this makes it perfect for beginners and mid-market companies.

HubSpot can neatly organize all of the customers’ communication with your business, so no single details are lost. It can effectively assign and track your deals, control your agents’ performance, and track all the company’s activities.

Have we mentioned that HubSpot CRM is a certified, premier Google partner? Yeah, and this partnership comes with all the sweet benefits you would expect.

Why Use HubSpot CRM

  • Completely free, perfect for companies wanting to try CRM without breaking the bank
  • As an integrated CRM platform, it’s probably the best in the market. No other free CRM solution (and very few paid ones) can compete with the number of available integrations and the level of combinations offered
  • Flexible and powerful
  • Intuitive interface
  • Lead monitoring

Hubspot Pricing

HubSpot CRM provides five pricing packages:

1- Free – 0$

For this package, you get:

  • Lead analytics dashboard
  • Lead flows
  • Contact management
  • Contact Activity
  • Contact and company insights


2- Starter – $50/mo.

For this plan, you get all the features of the free plan, plus:

  • Branding
  • Custom form fields
  • Support via phone and email


3- Basic – Starts at $200/mo.

For this plan, you get all the features of the Starter plan, plus:

  • Content Creation tools
  • SEO and Strategy
  • Social Media
  • Landing Pages
  • Email Marketing
  • Mobile Optimization
  • CTAs
  • Analytics Dashboard
  • Standard SSL Certificate
  • Subdomain availability
  • Up to 3,000 website sessions/mo.


4- Professional – Starts at $800/mo.

For this plan, you get all the features of the Basic plan, plus:

  • Goal-Based nurturing
  • Smart Content
  • Marketing Automation
  • Salesforce integration
  • A/B Testing
  • Attribution Reporting
  • No limit on website sessions


5- Enterprise – starts at $2,400/mo.

With this plan, you get all the features of the Professional plan, plus:

  • Custom Event Triggers and Custom Event Reporting
  • Custom Revenue Reporting
  • Contact Reporting
  • Predictive Lead Scoring
  • Company Reporting
  • Event-Based Segmentation


7- Zoho CRM


Zoho CRM is an excellent CRM solution designed to attract, retain, and satisfying customers so your business could grow and flourish in today’s competitive market.

The core of the solution’s functionality is to lead and contact management. However, it also offers sales pipeline management as well as purchase control. Of course, it’s a given that the solution comes with all the features you need to get the best results.

If you are not familiar with a Zoho interface, you will be pleased to know that it’s a beautiful and easy-to-use interface. The home screen includes ten different components, and you can customize the dashboard to have it look more business-specific.

Zoho CRM is scalable; this means you can use it regardless of the size of your business. The solution automates daily business activities, tracks sales, and engages customers in different platforms. Likewise, its mobile platform allows you to work from anywhere.

Why Use Zoho CRM?

  • Automates sales operations help you close more deals quickly
  • Get access to essential data in real-time
  • You can work from anywhere
  • Integration with Google Apps, Zoho products, and more for added functionality

Zoho CRM Pricing

Zoho CRM offers a free edition with the basic features but is limited to only three years. It also provides several other paid packages to choose from. A free trial plan is available, as well.

The plans offered are:

1- Free Plan – 0$

For this plan, you get:

  • Up to 3 users
  • Leads
  • Contacts
  • Accounts
  • Tasks
  • Events
  • Logs
  • Notes
  • Opportunities
  • CRM views
  • Status Update
  • Direct Message
  • 10 Email templates
  • Follow up rules

As well as several other basic features

2- Standard – $18/user/mo. if billed monthly – $12/user/mo. if billed annually

For this plan, you get all the features of the free plan, plus:

  • Scoring rules
  • Charts
  • Roles and profiles
  • KPIs
  • Custom fields
  • Sales forecasting
  • Document library
  • Call Center connectors
  • Webforms


3- Professional – $30/user/mo. if billed monthly – $20/user/mo. if billed annually

For this plan, you get all the features of the Standard plan, plus:

  • Social CRM
  • Sales Signals
  • Email Integration
  • Workflow and macros
  • Blueprint process management
  • Records (unlimited)
  • Inventory management
  • Google Adwords integration


4- Enterprise – $45/user/mo. if billed monthly – $35/user/mo. if billed annually

For this plan, you get all the features of the professional plan, plus:

  • Multi-user portals
  • Subforms
  • Mobile SDK and app distribution
  • Target meters
  • Predictive Artificial Intelligence
  • Anomaly detectors
  • Conversational AI (Zia Voice)
  • Conditional fields
  • Encryption at Rest


5- Bundle – $60/user/month if billed monthly – $50/user/mo. if billed annually

Zoho CRM is a part of the Zoho CRM plus bundle, which combines the customer engagement software solutions of Zoho, and these include:

  • CRM
  • Campaigns
  • Desk
  • SalesIQ
  • Social
  • Projects
  • Reports
  • Motivator
  • BugTracker
  • SalesInbox


6- Ultimate – $100/user/mo. Billed Annually only.

For this plan, you get all the features from Enterprise plan, plus:

  • Dedicated Database Cluster
  • Data Enrichment
  • Email Sentiment
  • Automation Suggestions
  • Enhanced Storage
  • Premium Support for free

8- amoCRM

amoCRM is an easy-to-use CRM and leads and sales management solution that specializes in helping small businesses and sales teams in closing more deals and increasing their revenue. It’s created to convert your first-time contacts into leads, and then into customers.

amoCRM maintains a centralized database to help with decision making, and it tracks your performance so you can stay on top of your progress and support your team do the best they can.

amoCRM’s automated digital sales pipeline streamlines core growth like lead scoring and nurturing, email integrations, and performance is tracking through feedback and reports, among others.

amoCRM is also cloud-based, so you don’t need to download or install anything on your computer. You also don’t need to be at the office to get things done or worry about updates or maintenance at all.

The interface is similar to that you can find on social networks, so it will feel familiar to everyone (because let’s face it, we are all on social media, one or the other). Automation is significant as it eliminates redundant, time-consuming, and error-prone manual processes.

The solution does its best to balance functionality and usability, and we would say that it is successful in doing so.


Why Use amoCRM?

  • Intuitive interface that anyone can quickly learn, and use
  • Optimized for mobile devices
  • Optimized fully-featured mobile applications
  • Automated Digital pipeline that streamlines the process

amoCRM Pricing

amoCRM offers 3 pricing packages, and all include a 14-day free trial so you can try it out before committing.

  • Base – $15/mo./user

For this plan, you get:

  • Up to 12,500 contacts
  • Up to 100 custom field
  • Up to 2,500 leads
  • Up to 200 MBs of storage
  • Up to 50 business card scans
  • Custom fields for leads and contacts
  • Custom pipeline stages
  • Sales pipeline
  • Activity report
  • Technical Support and Chat
  • Data Backup forever
  • User and Group permissions
  • Secure connection with SSL certificate
  • Email Marketing
  • SMS marketing
  • Merge duplicates


  • Advanced plan – $25/mo./user

For this plan, you get everything in the base plan, plus:

  • Up to 25,000 contacts
  • Up to 5,000 open leads
  • Up to 200 custom fields
  • 400 Mb file storage
  • Sales plan
  • Business processes & auto-created tasks
  • Third-party app notification (Webhooks)
  • Customers lead management
  • KPIS
  • Automation in Digital Pipeline
  • Branches and teams for process tracking
  • Call analysis
  • Sales forecasting
  • Log of all visits of account users
  • Dashboard widget customization
  • Limit visits by IP address by blacklisting and whitelisting


  • Enterprise Plan – $45/mo./User.

For this plan, you get everything in the advances plan, plus:

  • Up to 50,000 contacts
  • Up to 10,000 open leads
  • Up to 400 custom fields
  • Up to 800 Mb file storage
  • Lead scoring
  • Activity monitoring
  • Periodic Backup


There are many other options out there. Remember, you can always find alternatives, and you can even find alternatives to the options.

If you haven’t decided yet, maybe what you need first is to know how to choose? If so, take a couple of minutes to learn How to Choose the Right CRM Software for Your Business.

As always, if you’ve found this article useful, Share it. And if you have any questions or comments, feel free to leave them below, and we will get back to you as soon as possible.

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