If it happens that you are looking for Customer Relationship Management software, you will find out that one name comes up now and then: Salesforce.

In every article or video you watch, they will mention it at least once. However, why?

Just put: Because Salesforce is king.

When it comes to Customer Relationship Management (CRM) Software, Salesforce indeed rules the field. The app is the definitive CRM leader with an estimated $40 billion market capitalization. The company has over 100,000 customers and revenue that exceeds $3 billion.

Why is that so? Due to Salesforce offers everything. The company offers various products that are built around core functionalities such as Contact Management, Lead Management, Salesforce Automation, Marketing Automation, and reporting and analytics.

Salesforce also offers a feature called AppExchange which offers numerous add-ons and industry-specific solutions that have been proved to be very helpful for what they were designed to do.

SEE ALSO: HubSpot Vs. Salesforce 2018 Comparison: Which is Right for Your Business?

Why do businesses use Salesforce CRM?

  • To get more leads
  • To Increase productivity
  • To gain better insights
  • It helps them close more deals with ease
  • They can track clicks and create campaigns
  • They can automate the process of creating campaigns to generate quality leads and reduce the sales cycle
  • To get a full view of the customer and his activity such as social discussions, mentions, and communications
  • To use the Sales Performance Module to set metrics-based goals and highlight winning performances of sales representatives to encourage healthy competition in the team.

Salesforce products are all cloud-based and offered on a per-user, per-month subscription (paid annually) basis.

However, being feature-rich software also has a negative side: You are paying for features you are not using. If you are a small business, then you do not need all those features that come with the software. Also, with a starting price of $5/user/month, the software is not cheap. Add this to the fact that small businesses do not need as many features as larger businesses, and you will find that you are paying more than you need to.

For these reasons and more, Salesforce could be the wrong software for your business, or at least, and there could be an option out there that better-suits your needs.

This is why we are going to give you a look at the top Salesforce Alternatives to see if any of them could work better for you.

Top Salesforce CRM Alternatives

  • Pipedrive
  • Insightly
  • Nutshell
  • Nimble
  • Freshsales

1- Pipedrive

Pipedrive - Salesforce alterantive

Pipedrive is high-quality software that’s top-rated for its high-quality sales pipeline management features as well as its robust suite of useful tools. Professionals for professionals designed the system. With that being said, setting up the program and starting to use it is a quick, easy, and painless process.

Pipedrive can organize your business leads with efficiency so you can get a good view of your sales and be able to focus on priority deals.

Pipedrive is entirely mobile optimize. Put in simpler words: it is designed so it can be used by your sales teams anywhere – helping them to be more productive in the field. The solution integrates with Google Apps smoothly and can integrate with other leading third-party business solutions as well.

Pipedrive’s pricing packages are flexible enough to suit businesses of all sizes, and they offer a free trial so you could try out the critical features for yourself first to see if they satisfy your needs and meet your requirements. Pipedrive is best-suited for companies that focus more on their sales effort and are more concerned with closing deals than with customer follow-up after the agreement. Example of such type is real estate companies.

Why Use Pipedrive?

  • Organizes lead collection
  • Efficient Sales Management
  • Will help you close deals more quickly
  • Provides top rate statistics and extensive reporting features


Pipedrive offers three packages:

  • $10/user/month (if paid annually, otherwise it’s $12) – 2 GB storage/user
  • $21/user/month (if paid annually, otherwise it’s $25) – 5GB storage/user
  • $63/user/month (if paid annually, otherwise it’s $75 if billed monthly) – 100 GB storage / user

2- Insightly

Insightly - Salesforce alternative

Small businesses need CRM solutions too, and Insightly is an online CRM solution that made with small businesses in mind. In fact, it is primarily used by small businesses, and currently, used by more than 500,000 users around the globe. The solution does offer specific, enterprise-level modules for larger companies and multi-level organizations and businesses, in any case.

Insightly offers a range of features, including task management, pipeline management, and contact management. These features are designed to help you get clear sales visibility and a good overview of how your operations are going. You can also use it to track deliverables to clients, improve collaboration among team members, boost customer satisfaction, enhance efficiency, and accelerate productivity. It is optimized for iOS, Android, and Kindle mobile platforms so that team members can use it on-the-go.

The app also integrates smoothly with popular solutions such Office, Outlook, Evernote, Google Apps, and MailChimp.

Why Use Insightly?

  • Ease of use
  • Easily manage customers at every engagement stage
  • Get the small or big picture of your business
  • Get a holistic view of your contacts


  • Free plan

This plan gets you 2 users, 10 emails daily, 2,500 records, 10 custom fields, 200Mb of storage, and online community support. You can try it out here, no credit card required.

  • $12/user/month

This plan gets you 500 emails daily, 2,500 records, 50 custom fields, 1 GB of storage, Mobile app business card scanner, onboarding sessions, and email support.

  • $29/user/month

This plan gets you 2,500 emails/day, 100,000 records, 250 custom fields, 10 GB of storage, mobile app business card scanner, onboarding sessions, and priority email support,

  • $49/user/month

gives you 5,000 emails/day, 500 custom fields, 250,000 records, 100 GB of storage, priority email support, mobile app business card scanner, and onboarding sessions

  • $99/user/month

This plan gets you 10,000 emails/day, 500,000 records, 1000 custom fields, 250 GB of storage, mobile app business card scanner, onboarding sessions, and priority email support.

3- Nutshell

Nutshell - Salesforce alternaitve

Nutshell is a smart CRM solution designed to help sales reps gain more success, and best suited for small businesses as it empowers them to win more deals in less time. It integrates with favorite 3rd party apps and services such as Microsoft Office, Microsoft Outlook, and Gmail.

You don’t need an implementation consultant or CRM administrator to start using the app, and you also don’t need more than 24 hours to get started.

The app’s provider offers onboarding assistance and free customer support to help you start using the software.

Why Use Nutshell?

  • Easy to use and User-friendly dashboard
  • Offers a number of importing options
  • Comprehensive contacts display
  • Lead generation and track sales
  • No hidden costs


Nutshell offers 3 pricing packages:

  • $19/user/month if billed annually ($22 if monthly)

This package offers: Pipeline tracking, Sales and forecast reporting, Live chat, email support, and phone support

  • $35/user/month if billed annually ($39 if monthly) 

This package offers: Pipeline tracking, Sales process automation, multiple pipelines, sales and forecast reporting, funnel reporting, Live chat, email support, and phone support

  • $69/user/month if billed annually ($79 if monthly)

This package offers: Pipeline tracking, Sales process automation, multiple pipelines, sales and forecast reporting, funnel reporting, Onboarding, dedicated customer success manager, quarterly business reviews, Live chat, email support, and phone support.

4- Nimble

Nimble - Salesforce alternative

Nimble is a popular CRM software with a simple relationship manager that gives insights to managers, so their companies can build better relationships in a multi-channel world.

 The app offers a smart way to track and engage business contacts quickly. As it was built as a Social CRM, the app connects with your email and social media accounts as well.

Nimble provides a singular platform where you can find your contacts, calendar, collaborations and communications. Through this platform, you can also get information from favorite social media channels such as Facebooks, Twitter, and LinkedIn. It will also link the info it brings from Social Media sites to your business contacts.

One thing that makes Nimble special is the in-CRM message inbox that collects your emails with clients as well as all your interactions with them on Social media. The app also integrates with 3rd party apps and services such as HubSpot, AWeber, MailChimp, Constant Contact, Freshbooks, HootSuite, and more.

Why Use Nimble?

  • A Singular platform makes it easy to manage
  • Keeps your data organized so you can do more
  • Keeps your data on track
  • Let’s you focus on sales insights and customer engagement
  • You can easily respond to your CRM needs
  • You can easily import contact information from the , email, Gmail, Outlook, Yahoo, Facebook, Google+, LinkedIn, and more.


For $22/user per month, if billed annually (and $24 if paid monthly), you get up to 25,000 contacts and 2GB of storage.

5- Freshsales

Freshsales - Salesforce alternative

If you’re looking for an easy-to-use, cloud-based CRM solution that plays well with other software, Freshsales might be what you’re looking for.

Freshsales captures leads, depicts where they are from and distributes, scores, and nurtures those leads via multiple communications channels. Freshsales also offers some advanced features such as call recording, call routing, auto-dialers, and affiliate management.

The app also provides a revenue analytics tool where it can collect all pertinent source and rep metrics into accurate, attractive, and helpful reports. It also has a range of filters you can use to summarize your data so you can organize the results in any way you want.

It also lets you create charts and tables quickly, make summaries with ease, and master matrix reporting in no time.

Why use Freshsales?

  • The useful email tracking features
  • An event tracking feature
  • Directly transfer calls to the system, no hardware or software installation needed
  • Excellent customer service via chat, phone, and email


  They offer the following packages:

  • For startups and microbusinesses – FREE FOREVER

This is their most basic plan, and it gets you: Contact Management, Leads, Accounts, Email, Built-in phone, iPhone and Android Apps, integrations, and more. You can try it for free here, no strings attached.

  • For small businesses: $12/user/month if billed annually ($19 if billed monthly)

With this plan, you get: Contact Management, Pipeline Management, 250 Bulk emails/user/day, Built-in Phone, 2 Sales Campaigns/user, Lead Scoring, 2 Intelligent Workflows, Basic Reporting, Integrations, and iPhone and Android App

  • For growing teams: $25/user/month if billed annually ($35 if billed monthly)

With this plan, you get: Contact Management, Multiple Pipeline Management, 500 Bulk emails/user/day, Built-in Phone, 5 Sales Campaigns/user, Lead Scoring, 10 Intelligent Workflows, Advanced Reporting, Integrations, iPhone and Android Apps, Territories and Lead assignment, and Advanced CRM customization.

  • For large teams: $49/user/month if billed annually ($65 if billed monthly)

With this plan, you get: Contact Management, Multiple Pipeline Management, 1000 Bulk emails/user/day, Built-in Phone, 10 Sales Campaigns/user, Advanced Lead Scoring

25 Intelligent Workflows, Advanced Reporting, Integrations, iPhone and Android Apps

Territories and Lead assignment, Advanced CRM customization, Auto profile enrichment

Reports Dashboard, and Smart forms and event tracking

  • For enterprise: $79/user/month

This is the plan that gets you everything they offer, which means you get: Contact Management, Multiple Pipeline Management, 2000 Bulk emails/user/day, Built-in Phone, 25 Sales Campaigns/user, Advanced Lead Scoring, 50 Intelligent Workflows, Advanced Reporting, Integrations, iPhone and Android Apps, Territories and Lead assignment, Advanced CRM customization, Auto profile enrichment, Reports Dashboard, Smart forms and event tracking, EUC Data Center, and IP Whitelisting

There are many other options out there. Remember, you can always find alternatives, you can even find alternatives to the alternatives.

If you haven’t decided yet, maybe what you need first is to know how to choose? If so, take a couple of minutes to learn How to Choose the Right CRM Software for Your Business.

Also, it’s always good to know where the market is going in the future, so why don’t you take the time to learn about the Tech Trends Driving CRM in 2018.

As always, if you’ve found this article useful, Share it. And if you have any questions or comments, feel free to leave them below and we will get back to you as soon as possible.

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