Best Free Email Marketing Software for Small Business

Best 5 Free Email Marketing Software for Small Business

Email Marketing Software enables businesses to communicate with their audiences. Businesses that implement email marketing can use them to deliver targeted, personalized messages effortlessly.

But did you know there are 30 million small businesses in the U.S? They constitute 47.8% of the U.S. working force, and most of them are running on a limited budget. That’s where free email marketing software comes to the rescue.

The abundance of free email marketing tools now means that a limited budget is no longer a viable reason for your business to ignore email marketing. But unfortunately, it also means that making a choice is more challenging than ever been.

In this article, we will do our best to help you with this part by looking at some of the best free email marketing tools you can find and what makes each of them excellent.

Best Free Email Marketing Software

  • Omnisend
  • HubSpot Marketing 
  • MailChimp
  • AWeber
  • FreshMail 
  • Zoho Campaigns 
  • SendinBlue Email


Omnisend takes eCommerce to the next level with its marketing automation software. 

Not only does Omnisend allow you to send emails, but you can also send SMS and push notifications and incorporate these automation workflows alongside your emails. 

Omnisend‘s free email marketing tool allows you to send up to 500 emails monthly and use their marketing automation and workflows. While the Standard plan starts at $16/month, the Pro plan with unlimited email sends starts at $59/month. 

Omnisends drag and drop editor for email and workflow automation means you can build campaigns quickly without any code. 

You can quickly get started with marketing automation using pre-built templates and workflows.


  • Email and SMS marketing
  • Drag and drop editor
  • A/B testing
  • Professional email templates
  • Pre-built automation and workflows
  • Popup boxes and sign-up forms
  • Customer analytics and segmentation
  • Sales and performance reporting
  • 27/7 customer support


  • Free plan – Free
  • Standard plan – Starts at $16/month  
  • Pro plan – Starts at $59/month 

HubSpot Marketing

HubSpot Marketing is the widespread marketing solution from HubSpot designed to help businesses of all sizes streamline the tracking and nurturing of leads for campaigns.

Since it’s a HubSpot Product, you get all the benefits and features you need, including the ability to schedule and queue the delivery of emails, performance tracking of your campaigns, A/B testing, and so on.

HubSpot also offers a wide range of integrations, and let’s not forget that it’s a certified Google partner, meaning the integration between HubSpot products and Google Apps is buttery-smooth.

HubSpot is intuitive, meaning you can sign up and start using the solution immediately without needing any training. However, they still offer plenty of learning materials that should be more than enough for you to learn how to do anything on your own.

What you get for free 

HubSpot’s free version will allow you to create contact forms, pop-up forms for lead capturing, and contact databases. You will also get access to traffic conversion analytics to improve the performance of your campaigns.

Integrations with other email, forms, and CMS tools are also included in the free plan, making the deal even sweeter.


Even though HubSpot offers plenty of integrations, if you want to make your integrations because they aren’t available by default, you will be shocked at how costly they can be. Custom integrations can cost anything between $10,000 and $20,000, which is just absurd.

If your business is fast-growing, you also need to consider that HubSpot is not an inexpensive solution. It works great for businesses with less than 15 employees, but if your business expands quickly, the bill can add up quite a bit.

What makes this even worse is that, while moving to HubSpot is very easy, moving away can be a painful process.



MailChimp is the most popular email marketing tool globally, and it has been like that for a while now. MailChimp is friendly, playful, and has an overall fun vibe that makes using the solution a fun experience and sets it apart from the competition.

MailChimp is an expert at what they do, and its deliverability rate of 82.6% clearly shows they know what it’s doing.

The campaign builder in MailChimp offers plenty of customization options that enable you to craft the perfect emails, and if you’ve got nothing in mind, their pre-made templates and landing page builder will save the day for you.

MailChimp analytics helps you understand the behavior of your target audience and find out how to plan for a marketing campaign that will engage them.

You also get integration with plenty of tools and solutions and e-commerce platforms.

MailChimp and HubSpot are two of the best free email marketing services you can get, and you can learn more about them in this HubSpot VS MailChimp detailed comparison.

What you get for free

MailChimp’s free plan allows you to have unlimited subscribers and send up to 10,000 emails monthly for your 2,000-or-less subscribers. The free plan also includes built-in signup forms, the campaign builder, automation features, and reporting & analytics.


We wish we could say the same good things we say about the solution to their Customer Support, but plenty of users complain about the poor quality of MailChimp’s customer support. The main complaint is that the response time is much longer than it needs to be.

Segmentation could also use some work, especially considering how focused marketing has become on personalization, which can only be done if the segmentation is done right.

If you like what MailChimp offers but aren’t quite sure it’s the right solution for you, you can check out these top MailChimp Alternatives for Email Marketing. We’re sure you’ll find what you’re looking for in there.



AWeber is an email marketing software designed with small businesses in mind. Especially small business owners that don’t have much time to spend on email marketing. Their pricing plans start at $19.99/mo. However, they have a free plan with a capacity of up to 500 email subscribers.

One of AWeber’s most vital email marketing features is its templates; they have over 700 email templates. With such a vast templates library, it’s doubtful you will need to do any customization. The solution also makes creating email newsletters a breeze.

Another significant advantage of AWeber is that the solution offers up to 4 split tests at a time.

What do you get for free?

  • Up to 500 email subscribers
  • Landing pages
  • Web push notifications
  • Drag and drop builder
  • Email templates
  • Sign up forms
  • Ecommerce


AWeber’s import capability is not up to the level of competitors and can sometimes be a bit annoying.


FreshMail is one of the most popular email marketing services nowadays, and this popularity is due to the solution’s ease of use and features.

Let’s start with the ease of use; FreshMail’s template editor allows users to create an email or a newsletter in seconds, thanks to the drag-and-drop functionality. You can use your coding experience to create something exceptional via HTML.

Now to the second part; The wide range of features offered by FreshMail includes many automation options such as their intelligent autoresponders, a spam test feature, and more.

FreshMail’s real-time email tracking tool gives you live updates on your email marketing campaign performance so you can make any needed adjustments and get a better idea of how your customers are engaging with your content.

What you get for free

FreshMail’s free plan allows you to send only 2,000 emails monthly to no more than 500 subscribers. However, their package is free forever, and you get all the features. It’s just the number of limited emails.


Even though the spam-testing feature is excellent, it makes the moderation process for the email campaigns more time-consuming than it should be, which can delay some campaigns.

There is also an entry-level setup fee.

One more thing that we should mention is that while their deliverability rate of 82% is not that bad (but it’s not great either), their opening rate is among the worst there is. While it certainly depends on the quality of your list, the email service you are using also plays a part in it. One of the main factors for this terrible opening rate is that their spam-testing feature is better on paper than in reality.

Zoho Campaigns

Zoho Campaigns is an email marketing campaign built to simplify email marketing and marketing automation for small and mid-sized businesses.

Zoho apps seamlessly. The solution is excellent for automating email marketing and personalized campaigns, thanks to powerful campaign creation tools.

The Autoresponders are great, and even though it doesn’t utilize Artificial intelligence, you can almost mistake it for one. In addition, the automation options for new subscribers are great time-savers.

Zoho also offers plenty of features that enable users to fine-tune their marketing efforts, such as their recipient activity and engagement tracking tools. Users also get A/B testing functionalities to test out their campaigns and make the necessary adjustments before sending them out to the world on their own.

Zoho Campaigns operates as part of the Zoho ecosystem, which means it can communicate with other The integration with the Gsuite apps add significant functionality to the email service.

What you get for free

The free forever plan of Zoho Campaigns gives you 12,000 emails per month that you can send for your 2,000-or-less subscribers. You also get all their email marketing services and features.


Unfortunately, you can’t create your email template, and the predesigned email templates are limited for some advanced users. In addition, the predesigned email templates are pretty outdated, especially when you put them side-by-side with what the competition offers.

Their campaign tracking tools are also not that comprehensive, and the lack of some in-depth data will aggregate some users.

The lack of a social media campaigns section is also quite confusing, and the same can be said about the lists segmentation functionality.

SendinBlue Email 

SendinBlue email is more than just a newsletter tool. It’s a great email marketing platform that allows you to create attractive, mobile-friendly emails with their drag-and-drop email builder and send them without knowing how to code.

The solution is easy to use and fully featured. No training is needed to use the solution, and the learning curve is less steep than some of its competition.

SendinBlue also boasts a 75.6% deliverability rate, which is about average.

SendinBlue offers tools for transactional emails, autoresponders, contact management, campaign creation, and campaign tracking. In addition to all the features, SendinBlue offers, you can also access their API to create your custom integrations.

Customization options are also available to send out personalized emails, and email scheduling allows you to always stay ahead.

You can learn more about this solution in this SendinBlue VS SendGrid Detailed comparison, so check it out.

What you get for free

Although none of the options discussed so far allows you to send unlimited emails for free, SendinBlue trumps all other possibilities by allowing users to send 9,000 emails per month (300/day) for unlimited contacts.

You also get access to their mobile-friendly email designer, the predesigned email template library, and all email and SMS personalization options.


The API functionality of SendinBlue is more complicated than it should be, and the reporting feature is not as easy to use and understand as the competition offers.

The predesigned templates are also pretty limited, and the customer support is not as helpful or as quick to respond as they could be. The email designer could also use some work as it’s pretty simple, which is fine but also quite limited.

We hope you enjoyed this article. If so, you might enjoy these resources:

So now, you know the best free email marketing software to manage your email campaigns.

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