Email Marketing Software enables businesses to communicate with their audiences. Businesses that implement email marketing can use them to deliver targeted, personalized messages effortlessly.
But did you know there are 30 million small businesses in the U.S? They constitute 47.8% of the U.S. working force, and most of them are running on a limited budget. That’s where free email marketing software comes to the rescue.
The abundance of free email marketing tools now means that a limited budget is no longer a viable reason for your business to ignore email marketing. Unfortunately, it also means that making a choice is harder than it has ever been.
In this article, we are going to do our best to help you with this part, by taking a look at some of the best free email marketing tools you can find and what makes each of them excellent.
Best Free Email Marketing tools
- HubSpot Marketing
- Zoho Campaigns
- SendinBlue Email
HubSpot Marketing is the widespread marketing solution from HubSpot that’s designed to help businesses of all sizes streamline the tracking and nurturing of leads for campaigns.
Since it’s a HubSpot Product, you get all the benefits and features you need, including the ability to schedule and queue the delivery of emails, performance tracking of your campaigns, A/B testing, and so on.
HubSpot also offers a wide range of integrations, and let’s not forget that it’s a certified Google partner, meaning the integration between HubSpot products and Google Apps is buttery-smooth.
HubSpot is intuitive, meaning you can sign up and start using the solution right away, without needing any training, but they still offer plenty of learning materials that should be more than enough for you to learn how to do anything on your own.
What you get for free
HubSpot’s free plan will give you the ability to create contact forms, pop-up forms for lead capturing, contact databases, and more. You will also get access to traffic conversion analytics to improve the performance of your campaigns.
Integrations with other email, forms, and CMS tools are also included in the free plan, making the deal even sweeter.
Even though HubSpot offers plenty of integrations, in case you want to make your integrations because they aren’t available by default, you will be shocked at how costly they can be. Custom integrations can cost anything between $10,000 and $20,000, which is just absurd.
If your business is a fast-growing one, you also need to consider that HubSpot is not an inexpensive solution. It works great for businesses with less than 15 employees, but if your business is expanding quickly, the bill can add up quite a bit.
What makes this even worse is that, while making a move to HubSpot is very easy, moving away from it can be a painful process.
MailChimp is the most popular email marketing tool in the world, and it has been like that for a while now. MailChimp is friendly, playful, and has an overall fun vibe to it that makes using the solution a fun experience and sets it apart from the competition.
MailChimp is experts at what they do, and their deliverability rate of 82.6% clearly shows they know what they’re doing.
The campaign builder in MailChimp offers plenty of customization options that enable you to craft the perfect emails, and if you’ve got nothing in mind, their pre-made templates will save the day for you.
MailChimp analytics helps you understand the behavior of your target audience and find out how to plan for a marketing campaign that will engage them.
You also get integration with plenty of tools and solutions, as well as e-Commerce platforms.
MailChimp and HubSpot are two of the best free email marketing services you can get, and you can learn more about them in this HubSpot VS MailChimp detailed comparison.
What you get for free
MailChimp’s free plan allows you to send up to 12,000 emails a month for your 2,000-or-less subscribers. The free plan also includes built-in signup forms, the campaign builder, automation features, and reporting & analytics.
We wish we could say the same good things we say about the solution to their Customer Support, but there are plenty of users who complain about the poor quality of MailChimp’s customer support. The main complaint is that the response time is much longer than it needs to be.
Segmentation could also use some work, especially considering how focused marketing has become on personalization, which can only be done if the segmentation is done right.
If you like what MailChimp offers but aren’t quite sure it’s the right solution for you, you can check out these top 15 MailChimp Alternatives for Email Marketing. We’re sure you’ll find what you’re looking for in there.
FreshMail is one of the most popular email marketing services nowadays, and this popularity is due to the solution’s ease of use and features.
Let’s start with the ease of use; FreshMail’s template editor allows users to create an email or a newsletter in seconds thanks to the drag-and-drop functionality, or you can use your coding experience to create something exceptional via HTML.
Now to the second part; The wide range of features offered by FreshMail includes plenty of automation options such as their intelligent autoresponders, a spam test feature, and more.
FreshMail’s real-time email tracking tool gives you live updates on your email marketing campaign performance so you can make any needed adjustments and get a better idea on how your customers are engaging with your content.
What you get for free
FreshMail’s free plan allows you to send only 2,000 emails a month for no more than 500 subscribers. However, their package is free forever, and you get all the features, it’s just the number of limited emails.
Even though the spam-testing feature is excellent, it makes the moderation process for the email campaigns more time-consuming than it should be, which can delay some campaigns.
There is also an entry-level setup fee.
One more thing that should definitely be mentioned is that while their deliverability rate of 82% is not that bad (but it’s not great either), their opening rate is among the worst there is, and while it certainly depends on quality of your list, the email service you are using also plays a part in it as one of the main factors for this terrible opening rate is the fact that their spam-testing feature is better on paper than it is on reality.
Zoho Campaigns is an email marketing campaign that was built to make email marketing and marketing automation simpler for small and mid-sized businesses.
Zoho apps seamlessly. The solution is great for automating email marketing and personalized campaigns thanks to the powerful campaign creation tools.
The Autoresponders are great, and even though it doesn’t utilize Artificial intelligence, you can almost mistake it for one. The automation options for new subscribers are great time-savers.
Zoho also offers plenty of features that enable users to fine-tune their marketing efforts, such as their recipient activity and engagement tracking tools. Users also get A/B testing functionalities to test out their campaigns and make the necessary adjustments before sending it out to the world on its own.
Zoho Campaigns operates as part of the Zoho ecosystem, which means it can communicate with other The integration with the Gsuite apps add significant functionality to the email service.
What you get for free
The free forever plan of Zoho Campaigns gives you 12,000 emails per month that you can send for your 2,000-or-less subscribers. You also get all their email marketing services and features.
Unfortunately, you can’t create your email template, and the pre-designed email templates are limited for some advanced users. The pre-designed email templates are quite outdated, especially when you put it side-by-side with what the competition offers.
Their campaign tracking tools are also not that comprehensive, and the lack of some in-depth data will aggregate some users.
The lack of a social media campaigns section is also quite confusing, and the same can be said about the lists segmentation functionality.
SendinBlue email is more than just a newsletter tool, It’s a great email marketing platform that allows you to create attractive, mobile-friendly emails with their drag-and-drop email builder and send them without needing to know how to code.
The solution is easy to use and fully-featured. No training is needed so you can start using the solution, and the learning curve is less steep than some of its competition.
SendinBlue also boasts a 75.6% deliverability rate, which is about average.
SendinBlue offers tools for transactional emails, autoresponders, contact management, campaign creation, and campaign tracking. In addition to all the features, SendinBlue offers, you can also access their API so you can create your custom integrations.
Customization options are also available so you can send out personalized emails, and email scheduling allows you always to stay ahead.
You can learn more about this solution in this SendinBlue VS SendGrid Detailed comparison, so make sure to check it out as well.
What you get for free
Although none of the options discussed so far allows you to send unlimited emails for free, SendinBlue trumps all other possibilities by giving users the ability to send 9,000 emails per month for unlimited contacts.
You also get access to their mobile-friendly email designer, the pre-designed email template library, and all of the options for email and SMS personalization.
The API functionality of SendinBlue is more complicated than it should be, and the reporting feature is not as easy to use and understand as what is offered by the competitions.
The predesigned templates are also pretty limited, and the customer support is not as helpful or as quick to respond as they could be. The email designer could also use some work as it’s quite simple, which is fine, but it’s also quite limited.
Did this help you make a decision? We certainly hope so! If you did, indeed, make a decision, we’d love to hear all about it in the comments below.
If you’re a small business and still in the process of creating your IT infrastructure, make sure to check out these 10 Best HR software for small businesses and startups in 2019. Project management is also essential for small businesses so you might want to take a look at these 11 awesome project management software for small businesses and startups.
If you want to share your experience with any email marketing software, please feel free to do so in the comments as well.
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