According to HubSpot, video consumption has changed compared to previous years, mainly millennial and Gen Z users. Watching videos is a part of their daily routine, not just for entertainment but also for educational and consumption purposes. The smartphone era changed how we use videos, and it will push greater demands as people transition to the “new normal.” In addition, with the threat of the pandemic and people discouraged from going outside, there is a significant shift to online marketing to increase brand awareness in the digital space.
It’s no surprise that small and big brands have focused on social media advertising. When done correctly, leveraging video marketing can bring positive impacts to your brand or business. The rise in content creation paved the way for the emergence of different video editing tools (and many of them are for free!). You can now edit videos online without having to download any app or software. Of course, it would be best if you had a device and a decent internet connection. You can create impressive videos for your brand using these free online video editing tools if you’re starting.
Let’s dive into our list of the best free video editors.
Best Online Video Editor Tools
- ClipChamp
- Canva
- Adobe Spark
- Animoto
- FlexClip
- WeVideo
- Wideo
- PowToon
- Magisto
- Animaker
- iMovie
- Kapwing
- Video Toolbox
- Invideo
ClipChamp
Clipchamp is a free online video editor that lets you combine and edit multiple video clips, images, music, and titles and can be exported to your computer. Free video editing features include a video compressor and converter, allowing you to reduce video file sizes with no visible quality loss, convert video files to different formats, or record videos with your webcam. ClipChamp free plan has a small watermark in the corner of your videos, with a limited webcam recording of 5 minutes. The watermark-free video and recordings of up to 30 minutes are available for paid users. Utilities works in a range of browsers but performs best in Google Chrome.
ClipChamp editor doesn’t offer different ratios for exporting and sharing to social media. However, you can download your videos to your device free of charge.
ClipChamp Features:
- Video creation
- Video editing
- Voice-over / Audio
- Social Sharing
- Templates available
- Text overlay
- Text to video
- Video capture
- Thousands of stock video and audio files from StoryBlocks
- Drag and drop
- Third-party apps integration such as Google Drive, GIPHY, YouTube, Pinterest, Zoom, and more.
ClipChamp Pricing:
- Basic plan: FREE
- Creator plan: $9/month
- Business plan: $19/month
- Business Platinum plan: $39/month
Canva Online Video Editor
Canva is a free online design tool in which you can create and edit many types of designs such as logos, infographics, presentations, and many others. In addition, with Canva online video editor, you can create and edit videos using its video editing tool to create professional and high-quality videos with no design skills. Canva media library is full of thousands of templates, free stock videos, animated graphics, and music tracks that can help you create a short video and post it online.
Canva’s video maker is available on all Windows, Mac OS, iOS, and Android devices.
Canva video editor features:
- Create videos without watermarks
- Free stock videos
- World-class music tracks
- No limits to make or download videos
- Share video directly on social media
- Thousands of customizable video templates
- Drag-and-drop video editing tools and effects
Canva Pricing:
- FREE
- Pro plan: $12.99/month for up to 5 people. 30-day free trial.
Adobe Spark
Adobe Spark’s online video maker is a great tool to edit and create videos to inspire your audience with fresh content. You can upload your photos, icons, and fonts from your device or cloud storage, or you can select from thousands of free online images. In addition, with Spark, you can invite others to work on your projects.
Spark is great for teams and individuals, small businesses, entrepreneurs, teachers, and students. It’s available on the web and iOS and Android devices.
Adobe Spark Features
- Thousands of free icons and images
- Upload images from your device or cloud
- Invite others to access your branded projects
Adobe Spark Pricing
- Starter Plan for FREE
- Individual Plan is FREE for 30 days
- Team Plan $19.99 paid monthly
Animoto
Animoto is an online video maker that allows you to create videos and slideshows using photos, video clips, and music and customized web-based presentations that you can share across different social platforms. Their stock library of more than one million images and videos is continuously expanding, as it is sourced from Getty Images. An account is required to access the service. However, since it is cloud-based and browser-accessible, it works with nearly any device, is available on both online and mobile platforms, and offers free and paid accounts.
Animoto Features:
- Video creation
- Video editing
- Voice-over / Audio
- Social media integration
- Templates available
- Text overlay
- Drag & drop
Animoto Pricing:
- Free
- Professional: €14 /month
- Professional Plus: €35 /month
FlexClip
FlexClip is a free online video editor that lets you create, edit, convert, record, or compress videos in an instant. You can overlay text on your sequences with hundreds of video templates, motion presets, and an extensive stock footage library to choose from. The high-definition video option is available to paid users, allowing you to download up to 1080p full HD videos. No download or signup is required to use FlexClip. The free and paid plans are watermark-free, but the free version has a FlexClip intro, not removable unless you upgrade to the paid subscription.
FlexClip Features:
- Cloud-base software
- Creating videos
- Video editing
- Voice-over / Audio
- Social media integration
- Templates available
- Text overlay
- Drag and drop
- Up to 100GB of cloud space
- Record screen and webcam
- Save and download unlimited video projects
- Support all the most popular video formats, such as MOV, WEBM, M4V, MP4, AAC, FLAC, M4A, MP3, etc
FlexClip Pricing:
- Free
- Basic plan: $9.99/month
- Plus plan: $19.99/month
- Business plan: $29.99/month
WeVideo
WeVideo is a cloud-based application and shared online video editor tool. You can upload your videos, photos, music files from your computer or social sites, enabling multiple collaborations on the duplicate footage. It allows users to capture, create, view, and share movies at high resolutions. The application has screencasting, cloud storage, a green screen, slow motion, a music library, and voiceover features. WeVideo works on browsers and both iOS and Android devices.
WeVideo Features:
- Video capture
- Supports HD quality resolution
- Speed adjustment
- Audio capture
- Brand Overlay
- Social sharing
- Text overlay
- Green screen for premium editing features
- Third-party apps integration such as Google Drive, Box, YouTube, Dropbox, Vimeo, and more.
WeVideo Pricing:
- Free
- Power: $4.99 /month
- Unlimited: $7.99 /month
- Professional: $17.99
Wideo
Wideo is an online video editor tool for video clips, animated videos, explainer videos, and other marketing videos. The cloud base tool has many video templates that you can choose from to create unique marketing videos.
You need to sign in first to make a video online with the drag and drop interface using the design elements that make it easier to create animated videos. Unlike some other video editing tools, Wideo has unlimited stock elements you can use (text, photos, cartoons, and drawings). However, Wideo only allows uploading images from your device (JPG, PNG, and GIF formats), and of course, you can upload backgrounds and audio tracks.
Wideo is an online video maker tool you can use through their website. However, if you want to download the video on your PC, you’ll first need to upgrade your subscription plan.
Wideo Features:
- Animations
- Audio file management
- Brand overlay
- Bulk uploading
- Content library
- Customizable templates
- Customizable branding
- Drag & drop
- Icons and images library
- Media import
- Social media sharing
Wideo Pricing:
- FREE
- Basic: $59/month ($228 billed annually)
- Pro: $99/month ($468 billed annually)
- Pro+: $199/month ($948 billed annually)
PowToon
Powtoon is an online video editing tool that allows users to create animated presentations using pre-made objects, imported images, and stored music and enables the incorporation of user-created voiceovers. It has many video templates for explainer, marketing, infographic videos, video ads, and video presentations. Unfortunately, it requires signing in to be able to use it online. The free version will leave a Powtoon branding watermark, and the export video is only up to 3 mins in HD quality and can’t be downloaded as MP4.
PowToon Features:
- Video capture
- Supports HD quality resolution
- 3D objects
- Animation
- Customizable templates
- Offline presenting
- Screen sharing
- Audio capture
- Audio file management
- Brand Overlay
- Social media sharing
- Text overlay
- Icons and images library
PowToon Pricing:
- Free
- Pro: $89 /month
- Pro+: $197 /month
- Agency: $99 (Annual ONLY)
Magisto
Magisto is an AI (artificial intelligence) based video maker and editing platform that automatically edits photos or videos by analyzing your footage. The platform is accessible on browsers, mobile devices, and tablets, use the same account, and you can access your videos on all devices. First, however, it requires signing up with a Facebook or G+ account. After that, you can share the video to social platforms directly, but if you want to save the videos on your device, you need to upgrade to a paid plan or invite friends to access the free download.
Magisto Features:
- Video capture
- Supports HD quality resolution
- Drag and Drop
- Animation
- Analytics/ROI tracking
- Reporting/Analytics
- Speed adjustment
- Mobile screen support
- Audio capture
- Audio file management
- Brand Overlay
- Social media sharing
- Text overlay
Magisto Pricing:
- Premium: $9.99 /month
- Professional: $19.99 /month
- Business: $69.99 /month
Animaker
Animaker is online software that gives users all the tools to create animated videos such as infographics, whiteboards, or even cartoons. Thanks to their easy user interface and tools, there’s no need for a video editor to start using the solution. Therefore, Animaker can be used by individuals and small teams for educational or business purposes. You will also get access to their royalty-free media library, which you can use to get the elements in your videos. This library includes backgrounds, fonts, numbers, properties, and – most importantly – characters you can use in your videos! Similarly, Animaker also has a library of royalty-free music to use in your videos. These include music you can use in the background as well as music for your sound effects.
Animaker Pricing
Animaker is a freemium tool, and their free subscription gives you access to their editor and some of their templates and media items.
- FREE (5 downloads/month with watermark)
- Basic: $20/mo billed monthly
- Starter: $35/mo billed monthly
- Pro: $79/mo billed monthly
- Enterprise: Custom pricing
iMovie
The popular app iMovie is the best video editing software that comes bundled with Mac OS devices. iMovie is very straightforward video editing software and uses a drag & drop interface.
It’s very helpful to build marketing and YouTube videos.
One of the most critical features iMovie offers is that files are saved on Apple’s cloud, which means you can work on your projects using any of your Apple devices (iPhone, iPad, or Mac).
iMovie is available on Mac devices for FREE.
iMovie Features:
- 4k resolution support
- Cloud files storage
- Video filters
- Built-in-music, sound effects, and voiceover recording.
- Speed controls
Kapwing
Kapwing is an online video editor platform for creating images, videos, and GIFs. Their application includes a video maker, trimmer, looper, subtitler, filter, meme generator, and an all-in-one online video studio. The Video Studio enables users to combine videos and photos, GIFs, audio, and texts. The edited video can be downloaded or directly or shared to social accounts. However, there will be a watermark on your video if you don’t sign in using a registered account. Using a Google account or Facebook as a sign-in can remove it.
Kapwing Features:
- Video editing
- Video maker
- Supports HD resolution
- Templates
- Drag & Drop
- Animation
- Split / Merge
- Speed adjustment
- Mobile screen support
- Audio capture
- Brand Overlay
- Text overlay
- Stock video and audio files
Kapwing Pricing:
- Free
- Pro: $20 /month
- For teams: $20 per user per month
Video Toolbox
Video Toolbox is a free online video maker that gives you the ability to edit your videos and gives you detailed information about (bit rate, codec, frame rate, and resolution).
You can also convert your video files to any format, such as MKV, MOV, MP4, and AVI. You can upload your videos from your PC or a URL. Toolbox can handle videos up to 1500MB. It offers video features such as merge, crop, or cut videos.
One of the great features of this tool is that there’s no watermark, and you can get your video file in excellent quality after cutting and editing clips.
It’s not always about good features and abilities. The online video editor tool has some weak points regarding using their free online platform. For example, you need to activate your email after signing up, and the video editor interface is a bit outdated and not user-friendly. In addition, there’s no real-time preview to check the video editing progress.
Video Toolbox Features:
- Edit videos (crop, merge, cut videos)
- Video formats (3GP, AMV, ASF, AVI, FLV, MKV, MOV, M4V, MP4, MPEG, MPG, RM, VOB, WMV).
- Record videos
- Webcam recording
- Video files up to 1500MB
- Advanced settings include video codec, resolution, bit rate, frame rate, audio codec, bit rate, sample rate, channels.
- Add a text watermark to your video file.
- Extracts audio, video, or subtitle text from a file.
- Takes snapshots and creates thumbnails of your video clip.
- Adds embedded subtitles to your video file.
The online video editing tool is available for FREE.
Invideo
InVideo is an in-browser and online video editor with a library that has thousands of stock images, videos, and music to choose from. The platform lets users create, edit, preview, and collaborate videos with other users. It also has voiceover and includes automated text-to-speech functionality. You can access it from any device, and the videos are saved in real-time. Pricing is available on a monthly or yearly subscription, with a watermark embedded on the free version.
InVideo Features:
- Video editing
- Video maker
- Bulk uploading
- Animation
- Templates
- Drag & Drop
- Animation
- Social media sharing
- Split / Merge
- Speed adjustment
- Audio capture
- Brand Overlay
- Text overlay
- Medi library
- Mobile screen support
InVideo Pricing:
- Free
- Business: $30 per month
- Unlimited: $60 per month
We hope you enjoyed this article. If so, you might enjoy these resources:
- The Ultimate Guide to Designing Your Business Logo
- Best Small Business Tools to Boost Your Business
- 5 Tools to Consider When Working on a Writing Project
- Create a Professional Resume in 5 Minutes!
- Best Tools for Creating Marketing Infographics
So now, you know the best online video editors to edit videos and images.
