MailChimp Vs SendGrid – Which Tool is Better for Your Business?

Share This Article

When it comes to finding the right email marketing software, things can be a bit harder than expected. As E-mail Marketing is not new, there is an abundance of excellent and powerful email marketing software out there, and choosing the one that best suits your needs is going to take you some time and effort, but it is worth it.

MailChimp is probably the most famous email marketing solution out there and for good reasons. It is the perfect software. But, what if it’s just not for you and you are seeking other options?

SEE ALSO: Top 15 MailChimp Alternatives for Email Marketing

Let’s start with Sendgrid Vs Mailchimp, to see which one is the best to fit your needs.


MailChimp dashboard

MailChimp is the king of email marketing Services. It offers generous plans for businesses of all sizes and can handle any number of emails you throw at it. Their Chimpanzee postal worker is fun, their low-cost plans are ideal for startups, and their business-enhancing analytical features and robust tech tools are designed to allow users to use email to connect with clients and potential customers effectively.

MailChimp’s primary goal is to help users get in touch with their clients, market their products and services, and sell. The solution is easy-to-use, affordable, and powerful.

MailChimp allows users to create, execute, and analyze their marketing campaigns with ease. Their easy-to-use platform will enable users to manage subscribers, track emails, view click-through and success rates, and generate custom reports. There are templates you can use quickly, or you can create your templates to have something tailored to your campaign.


Sendgrid dashboard

SendGrid is a World-class cloud-based email platform that is used by internet and mobile-based companies such as Airbnb, Pinterest, Spotify, Uber, LinkedIn, HubSpot, as well as traditional businesses such as Taco Bell, Walmart, Intuit, and Costco. The app delivers over 18 billion emails monthly for their clients.

Started as an API company, SendGrid was built to serve developers and help companies send emails in a faster, better, and more efficient way regardless of the environment. SendGrid allows users to send emails over HTTP or SMTP. SendGrid also enables users to send emails using one of SendGrid’s official client libraries.

Software is easy to use and takes minutes to set up and send your first email.

MailChimp benefits

  • Email Marketing made and fun!

MailChimp is known for its cheery construction, humor, and overall fun spirit you get from using the program. Their simply-laid plans and affordable pricing make the program feel like it was created to help users first.

MailChimp offers many sources and materials for users so they can obtain better results from their campaigns. You can publish your newsletter or can choose from MailChimp’s templates to your branded newsletter.

  • Always be up-to-date

MailChimp keeps you updated on how your campaigns are doing through analytics and detailed reports while their mobile apps let you work on-the-go, so you can always be updated on their campaigns’ progress.

  • Automation

With MailChimp, you will be able to eliminate the tedious manual tasks through automation. You can automate manual tasks using pre-designed marketing automation which will help you concentrate on what matters: Your strategy and engagement with clients.

  • Customizable

You can customize your sign up forms to be tailored to your brand. Those Sign-up forms can then be integrated into your website and social media pages.

  • Send Targeted Emails and Blasts

With MailChimp, you can segment your subscribers to send them emails based on their criteria. You can also send blast emails to everyone on the subscriber list.

You can create automated campaigns using automated workflows and RSS-to-email which lets you send messages based on triggers.

  • Reports and Analytics

Reporting tools allow users to learn who are taking actions on your emails; opening, clicking, returning for more, etc.

The Reports can be viewed on any device, and you can easily export them so they could be shared with other team members and clients. You can use Tweet Trend to know what actions your subscribers take on Twitter and the Google Analytics integration provides powerful insights on how your campaigns are impacting your website traffic and online sales.

SendGrid benefits

  • Unmatched Deliverability

SendGrid’s strongest point is its unmatched deliverability. SendGrid provides cloud-based email delivery services that help companies with transactional email management while also abiding by anti-spam regulations.

SendGrid’s highly qualified team main focus is email deliverability and compliance, some members of the team has decades of experience working in the fields, so you can rest assured that you are in safe hands.

  • Experienced, Connected Team

This experienced team has close relationships with the top mailbox providers such as Gmail,, and Yahoo. They work together via an industry association called the Messaging Anti-Abuse Working Group – MAAWG for short – to fight spam, phishing, mobile spam, denial of service attacks, and other forms of email abuse.

  • All Kinds of Mails

SendGrid manages different types of emails, be it friend requests, sign-up confirmations, email newsletters, shipping notifications, or others.

Plus, the tool also manages internet Service Provider (ISP) monitoring, domain Keys, feedback loops, and Sender Policy Framework (SPF)

  • Scalable

SendGrid sends 4,190 emails per second. The app can deliver a billion emails effectively, and it has sent over 400 billion emails to this day. This is a massive number of emails, so you can rest assured no matter how many emails your business needs, SendGrid can do it.

  • Excellent Customer Support for A Great Business Experience

SendGrid’s 24/7 customer support and their dedicated team of customer success managers that deliver personalized support and guidance to its customers make the experience of using the service a pleasant one, even if you run into problems. Their support team consists of 25 technically trained success engineers who respond to over 175k calls a year.

MailChimp Features

  • Email Designer
  • Email Beamer
  • Email Templates
  • Integrations with third-party apps, tools, and services
  • Merge Tags
  • Custom Forms
  • Multi-user accounts
  • Subscriber Profiles
  • Email Client Testing
  • Spam Filter Diagnostics
  • Segmentation and Groups
  • RSS To Email
  • Social Sharing
  • Social Profiles
  • A/B Testing
  • MailChimp Editor
  • MailChimp Snap
  • MailChimp VIPs
  • MailChimp Coupon Scanner
  • MailChimp Mobile
  • Mobile Forms
  • Reports
  • SMS for Events
  • Delivery by Time Zone

SendGrid Features

  • Open & Click Tracking
  • Unsubscribe Tracking
  • Reputation Monitoring
  • ISP Monitoring
  • Feedback Loop
  • Custom API Integration
  • Email Template Engine
  • Suppression List Management
  • SMTP Service
  • SMTP Relay
  • SPAM Filter Testing
  • Dedicated and Multiple IP Addresses
  • Domain-Level Load Balancing
  • Parse Webhook
  • DKIM Customization
  • Marketing Email Service
  • Sub-user API
  • 24/7 Support

MailChimp Supported Devices

MailChimp is cloud-based, so it will work on any device connected to the Internet, be it running Windows, Mac OS, Android, or iOS.

SendGrid Supported Devices

SendGrid is web-based, so it will also work on any device connected to the Internet, whether it’s running on Windows, Mac OS, Android, or iOS.

Mailchimp Customer Support

MailChimp offers support via Email or phone. It also provides training.

SendGrid Customer Support

SendGrid offers 24/7 customer support via phone, email, or Live support.


Mailchimp Pricing

Mailchimp free plan review: Ideal for small businesses and freelancers – gets you up to 2,000 subscribers and 12,000 emails per month.

A- Monthly Plans:

  • $20/mo: 1,001 to 1,500 subscribers
  • $25/mo: 1,501 to 2,000 subscribers
  • $30/mo: 2,0001 to 2,500 subscribers
  • $35/mo: 2,501 to 2,600 subscribers

All the paid monthly plans feature unlimited emails.

B- Pay as You Go

  • $9: 300 email credits
  • $30: 1,000 email credits
  • $60: 2,000 email credits
  • $100: 5,000 email credits
  • $150: 7,500 email credits

The Pro-Marketer add-on plan is offered for $199/mo.

SendGrid Pricing

SendGrid’s pricing plans are divided into three: Transactional Email, Marketing Email, and High-Volume Email Plans.

Only the prices of the Transactional Email are available, and they are:

  • Bronze – $9.95/mo.
  • Silver – $79.95/mo.
  • Gold – $199.95/mo.
  • Platinum – $399.95/mo.

For a Marketing Email Pricing and High Volume Email pricing, you have to visit their site to get a quote (a pricing calculator is available for the Marketing Email, but for the High Volume, you need to contact them).

Also available is a 30-day full-featured free trial that includes their 40,000 Email plan and you can send 100 emails/day. No Credit Card is required for signing up.

See also:

Well, that’s it. If you have any questions, leave them below. If you have something you want to add or think we might’ve missed, we would like to hear from you. And, if you liked what you read, share it with friends.

Leave a Reply

Your email address will not be published. Required fields are marked *