The fact that HubSpot was initially created in 2006 as a Marketing-Based software while Salesforce was found & designed in 1999 to help sales reps makes it eminent to define what sales and what marketing is, and why it is crucial for these two to intertwine and function consequently together in the modern era.
Marketing is the process of generating Leads or prospects. It is the way you build a name or a brand and convince people they need to buy this product, even if they do not!
Means it is more technical and complicated with more general aiming for consumers. That is where the term “Inbound Marketing” Derives its meaning.
Sales mean the actual set of actions aiming at converting Leads into actual purchases and orders. So it is more focused on delivering the needs of specific groups or targets. Moreover, that where sales software such as Salesforce initially applies the term "software as a service" aka “SaaS.”
SEE ALSO: 8 Reasons Why Small Businesses Need CRM
Moreover, with that point made clear then comes the fact we all know which is: both Salesforce and HubSpot have developed through years to make the notion of sales & marketing go hand in hand more efficiently through their products.
While HubSpot has matured through adding CRM to its platform to enrich its functionality as a designed initially “MA” or marketing automation software, Salesforce has developed from initially being “CRM” or customer relationship management software through adding the service called Pardot as an MA.
So both realize how important for sales and marketing to work together, and they made it clear through an arsenal of cloud services and integrations (following up.) Then only remains to set the basis on which we are going to compare these two giants, so we know the difference and targets of each one of them.
4 Major points of comparison:
- User Interface.
- Customer support.
Perhaps the most important feature will be how customizable these two products are?
While HubSpot comes out-of-the-box ready to use with a much more straightforward and straightforward platform, it is not programmable, which means users can only customize whatever feature they may find on the list. It makes it easier and much simpler to use generally. Especially for small and mid-size businesses. However, Companies at the enterprise level with much more sophisticated needs would find it inappropriate.
That is when sales force with its fully customizable features comes in. Moreover, put it just, Salesforce is not for the small or limited type of business, which is one of the absolute differences between these two products. While the first has a much cleaner and simpler-to-use dashboard, the other is much more complicated with limitless possibilities of what you can do, that certainly will make an inexperienced user suffer unless you have an admin for your projects that can define what you need to do. That can only be available with more massive enterprise sort of business with deeper pockets (Will know why when it comes to pricing section.)
Next question maybe, how big the list of integrations for these two products is?
The most straightforward answer to this question will be, both of them integrate with hundreds of apps which might be difficult if we try to drag them all here. So it is more efficient if we focus on the most robust integrations they offer.
While both Hub spot & Salesforce integrate with lots of other software including each other (the amount of info that can be monetarized on salesforce through hub spot is limited though.) HubSpot offers Instagram scheduling, which is a unique feature of the product. While Salesforce supports both Oracle & SAP, which HubSpot does not. That can give another clue on what scale of business these two companies have in mind.
Also, both products support Microsoft and Google enterprise apps. Means they both support Outlook & Gmail (which will be discussed more thoroughly in mailing section.)
Then comes mailing & reporting consequently.
When it comes to mailing, HubSpot sure is king. With an unlimited number of automated mailing processes that can individually tailor for each Lead or prospect depends on how they entered a site or a landing page or even downloaded an online content. Such automated workflow, when comes to mailing, is where salesforce lacks most. So as each mail needs to be fulfilled manually this is a drag. Added to it is the limited number of mails that you can send per day which is limited to 5000 emails at max.
When it comes to Reporting, Salesforce sure out shines itself, because it benefits most from one of its most potent assets which are Flexibility. With a limitless range of in-depth options and details. It can get as specific and complicated as you would like. So feel free to knock yourself out.
CRM for Hubspot is free. Everyone knows that already. So what are the other things that we do not know?
That CRM is not the only service Hubspot is offering, for as CRM is on a forever free plan, Hubspot provides a couple more functions which are “Marketing Hub” & “Sales Hub” both with different layers of features supported and pricing of course.
Marking Hub goes with 4 pricing plans as follows:
- Free/starter $50/Month
- Basic $200/Month
- Professional $800/Month
- Enterprise $2400/Month
SalesHub follows 3 pricing plans as follows:
- Free/Starter $50/Month
- Professional $400/Month
* Starter and professional priced according to the number of users that have to pay extra for each added user so you should be aware of that point.
Salesforce, on the other hand, made it clear and straightforward from the beginning, their aim was always enterprise level market which required deeper pockets to comply. So it is obvious their services will not come cheap, maybe still less expensive than other providers such as Oracle though. So that is the point of comparing.
Salesforce follows 4 simple “Lightning” pricing plans as follows:
- Essentials $25/month
- Professional $75/month
- Enterprise $150/month
- Unlimited $300/month
Also, to get the most convenient/customizable features including automated workflow, API integration, Single sign-on, and more. You will find yourself obliged to go with the Enterprise plan like most user reviews confirmed. Added are Pardot Add-on fees which range between $1000/month for its standard version and $2000/month for its Pro version. Then I believe we got ourselves a Clear winner at least on the pricing side.
Hubspot is clear and straightforward, with a good learning team behind it that helps efficiently get you to the right starts. Its notion builds around fully automated Marketing experience, so there is no turning around the curbs with Hubspot. It is Nice, It is fresh, and it is Clean.
Salesforce is fully customizable, means you get to do everything with your hands, yet that requires skilled hands, of course, else you will find yourself passing through a dilemma of interloping and painful experience that might drive most users off. Nonetheless, It is an undeniably powerful platform that is fully capable of boosting your sales and marketing experience to top level. Provided you have the right people on your team that can help newcomers through its “steep learning curve” according to how PCMagazine described it in a nutshell.
Hubspot has a helpful and friendly team that is always available to provide you with the right guidance, yet users complained they had to try over and over to make a hit finally. Means they can be as occupied as they are friendly and helpful. So you will have to be patient.
On the other Hand, (according to several user reviews and feedback) Salesforce, is a significant enterprise now, are intending to delegate other representatives or third-party companies to cover up for customer services issues and requests. Also, usually representatives do not have the same level of knowledge about the product and features, so their limit of help is varied. So, unless you are an enterprise level customer, you might be facing some issues getting the responsive and appropriate support you hope for.
Both solutions are powerful CRM with lots of Sales & Marketing capabilities, and both have their pros and cons as well if we might say so. Then the most deciding element will be for you to weigh the scale of your own business and become fully aware of your needs. Then it will be much easier to decide which of these two products is most suitable for your company.
Thanks for reading and Hope you enjoyed this article.