With so many social media platforms out there, handling different profiles on all those social media platforms is not an easy task. That’s why businesses started using comprehensive social media management tools. Hootsuite is one of the most commonly used tools right now.
Hootsuite is a social relationship software platform that helps businesses execute their social media strategies and activities, spot and grow audiences, and send these audiences targeted messages through different channels.
The software helps organizations and businesses to take their communications to a whole other level by empowering their customers to transform their messages into meaningful relationships. It allows users to schedule posts on popular social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Google+, and others.
Hootsuite is very popular and has been utilized by over 10 million users in more than 175 countries around the world.
However, just because it’s the most popular tool doesn’t mean it’s the only one, and it doesn’t mean that it is necessarily the best one for you. If for some reason or another, Hootsuite doesn’t quite fit your requirements and meet your needs, there are plenty of alternatives out there that can carry on the same tasks.
In this article, we are going to look at 4 of the most popular Hootsuite alternatives, take your time to study them to see if you can find one that will suit you and your business better.
Best Hootsuite Alternatives for Social Media Management:
- Sendible.com
- Buffer
- Sprout Social
- Social Clout
We start with:
Sendible.com
Sendible is an excellent social media management platform that’s elegant and effective. It gives users the ability to manage their profiles on various social networks as well as schedule messages, engages audiences, and measure ROI – and all that can be done right from the dashboard.
Sendible allows users to engage their prospects and drive leads through the sales funnel with the marketing automation tools and social CRM.
With Sendible, you can schedule posts across different social networks from one interface. This interface provides in-depth analytics as well, and the analytics lets you measure the effectiveness of these posts in engaging your audience.
Sendible will not only engage the audience you already have but will also generate new leads and measure ROI. The system is flexible enough to allow you to grow your business and customizable sufficient to have it work according to your already existing business procedures and rules.
Features
- Publish on multiple social networks
- Schedule posts on different social media platforms from one place
- Generate new leads
- Engage customers
- Manage multiple clients and users
- Integrated analytics and tracking
Sendible Pricing:
Sendible offers four main pricing plans:
Startup – $59/mo.
With this plan, you get:
- Maximum of 30 services
- Automation Tools
- Report Builder
- Flexible Profile Grouping
- Google Analytics Integration
- 2 Team Members
Business – $99/mo.
With this plan, you get all the features from the startup plan plus:
- Maximum of 60 services
- Email Support
- Team Collaboration Tools
- Maximum of 8 Branded Reports
- 4 Team Members
Corporate – $139/mo.
With this plan, you get all the features from the Business plan plus:
- Maximum of 90 Services
- Live Support
- Workflow Features
- Maximum of 18 Branded Reports
- Maximum of 120 Lists
- 6 Team Members
Premium – $499/mo.
With this plan, you get all the features from the Corporate plan plus:
- Maximum of 360 services
- Dedicated Support
- No limit on Custom Reports
- Replace “Via Sendible” on Twitter, Facebook, and Google+
- 20 Team Members
A Free trial is available for all plans.
The Cons
Sendible.com offers a 30-day free trial, but it doesn’t offer a free plan, and the Geographic KeywordMonitoring functionality is not accurate 100% of the time.
Buffer
Buffer is a smart social media management platform and one of the best Hootsuite alternatives that allow users to schedule their content across most of the social media sites. This is done using the virtual queue, which enables users to quickly and easily add their posts in the form of photos, videos, news, articles, and more to the queue at any time from anywhere.
SEE ALSO: Buffer Vs. Hootsuite – Which Tool is Better for You?
Buffer shares the posts with your target audience at the best times of the day to give it the chance to have the most significant impact.
Buffer allows users to achieve this consistent scheduling through the Google Chrome extensions and mobile applications for iOS and Android, which they offer. Buffer will attract traffic to social media profiles, but it won’t stop there, as it will provide you with valuable reports and insights to help you understand the effect of your posts on your audience.
Features
- RSS feed connectivity
- Customized Scheduling
- Standard Buffering
- Profile Management
- Social Profile Sharing
- Multiple posts and tweets
- Multi-media format sharing
- Team Collaboration
- Agency/Business Planning
- Informative social analytics
- Analytics and insights
- Stats comparison
- 2-step account login
Buffer Pricing
Buffer offers pricing packages; one free plan and four paid plans:
Individual – FREE
With this plan, you get:
- Up to 3 social accounts
- Up to 10 Scheduled posts per social accounts
- Pablo Image creator
- Video and GIF uploader
- iOS and Android applications
- Browser Extensions (for chrome)
Awesome – $10/mo.
With this plan, you get all the features of the individual plan plus:
- Up to 10 social accounts
- Up to 100 scheduled posts per social accounts
- RSS feed
- Calendar
- Social Analytics
- Link shortening and link tracking
Small – $99/mo.
With this plan, you get all the features of the Awesome plan plus:
- Up to 25 total social accounts
- Up to 2,000 scheduled posts per social accounts
- Advanced social analytics
- Up to 5 additional team members
– Medium – $199/mo.
With this plan, you get all the features of the Small plan plus:
- Up to 50 social accounts
- Up to 2,000 scheduled posts per social accounts
- Up to 10 additional team members
– Large – $399/mo.
With this plan, you get all the features of the Medium plan plus:
- Up to 150 Social Accounts
- Up to 2,000 scheduled posts per social accounts
- Up to 25 additional team members
The Cons
If you have a team with smaller than five team members, you will still have to purchase the plan for five members since all their paid plans are configured for groups with at least five members.
Sprout Social
Sprout Social is one of the best Hootsuite alternatives that is designed to make communications between businesses and people easier than ever before. It works by streamlining the connection between a company and its customers as well as prospects and potential customers.
The solution helps businesses engage their customers effectively through social media. It offers businesses many handy features such as social media analytics, social media marketing, social media management, and social customer service.
SproutSocial allows users to benefit from authentic feedback to help them better their products and services and build their businesses in a better way.
The solution helps businesses identify and engage potential customers as well as the first step of turning prospects and leads into customers.
Sprout Social’s dashboard is organized and divided into six distinct sections: Messages, Tasks, Feed, Publishing, Discovery, and Reports.
Features
- Smart Inbox
- Social Media Management (Facebook, Google+, LinkedIn, and more)
- Collaboration tools
- Publishing
- Monitoring and Analytics
- Effective Social CRM tools
- Account Structure
- Mobile Support
- Free 30-day Trial
- Advanced scheduling tools
If you don’t know what CRM is, we recommend taking a minute to learn about it and how to choose the right CRM software for your business.
Sprout Social Pricing
Sprout Social offers three pricing packages:
– Premium Plan – $99/mo. per user
With this plan, you get:
- Social Media Management
- Social Content Calendar
- All-in-one Social Inbox
- Monitor Profiles, Keywords, and locations
- Tasking and Social CRM
- Publishing
- Scheduling, drafting and queuing posts
- Reporting
- Up to 10 social profiles
– Corporate Plan – $149/mo. per user
With this plan, you get everything in the Premium plan plus:
- Tag, Categorize and report on Inbox Messages
- Team and productivity reports
- Trends and Engagement reports
- Competitive Benchmarking reporting
- Approval Workflow
- Audience Targeting
- Campaign Tagging
- Campaign Reporting
- Advanced social listening Suite (Extra – additional cost)
- Up to 15 social profiles
– Enterprise Plan – $249/mo. Per-user
With this plan, you get everything in the corporate plan Plus:
- Custom URL Tracking
- Advanced Keyword listening
- Advanced Customer Care Tool
- Advanced Reports
- Store Media in a shared Asset Library
- Advanced Social Listening Suite (Extra – Additional Cost)
- Up to 20 Social Profiles
All the packages offer a 30-day free trial and iOS and Android Support
The Cons
Sprout Social can be pretty expensive.
It also doesn’t support the management of Facebook Groups, LinkedIn groups, or Pinterest.
Social Clout
Social Clout is an excellent platform for social media monitoring, management, and analytics. It can help individuals and businesses optimize and measure their social media activities.
The solution is designed to help businesses engage with their audiences easily in real-time, measure the ROI, identify content that is working for their competitors, and benchmark their efforts against their competitors.
SocialClout gives businesses insights and trends through the detailed reports that provide companies with the information they need to make better decisions in the future.
The social media platform works with Facebook, Twitter, Instagram, LinkedIn, and Youtube.
Some of the capabilities that have helped Social Clout become one of the most popular social media management solutions include Post Scheduling, Real-Time engagement dashboards, Campaign Management, Presentation-ready reports, keyword search, Competitor analysis reports, and more!
Features
- Comprehensive Social Media Coverage
- Post Scheduling
- Engagement Workflows
- Competitor Analysis
- Geography & Demographics
- Campaign Management
- Real-Time Engagement Dashboards
- Insightful Reports
- Automated Sentiment Analysis
- Social Lead Generation
- Identify Key influences
- Comprehensive Help, Support, as well as Documentation
SocialClout Pricing
Social Clout offers four main pricing packages; 1 free plan and three paid ones:
– Free Plan – 0$
With this plan, you get all the features of the starter plan for the first 30 days, after that, you get only:
- Up to 2 Social Media Networks (Facebook and Twitter)
- Up to 3 Social Media Accounts
- Up to 2 Reports
– Starter – $49/mo.
For this plan, you get:
- Up to 5 Social Media platforms (Facebook, Twitter, YouTube, Instagram, and LinkedIn)
- Up to 5 Social Media Accounts
- Up to 4 Competitor Profiles
- Up to 7 Reports
- Unified Inbox
- Keyword Search
- Competitor Analysis
- Campaign Management
- Priority Email Support
Worth noting that the first 30 days of this plan is free!
– Value – $99/mo.
With this plan, you get all the features of the starter plan plus:
- Up to 10 Social Media Accounts
- Up to 8 Competitor Profiles
- Up to 10 Reports
– Enterprise – $Quote-Based – Contact for pricing
For this plan, you get all the features of the Value plan plus a Dedicated Account Manager.
Cons
Social Clout, unfortunately, doesn’t offer unlimited analytics reports.
The free plan is also limited to Facebook and Twitter and doesn’t allow for managing other social media platforms.
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