Today we will discuss the whereabouts of two of the megastars in the world of mail dripping, or what we know as Email marketing.
As every case of the celebrity, there is always a story. We all see Stars every day; Movie stars, singers, writers or even Marketing software stars.
We love them, or we don`t, yet we always praise their achievements, what made them Stars.
We are here to seek the truth behind the story and bring it all here to you.
So, Shall we begin!
Features of a Star: GetResponse.
- Email Marketing (Deliverability, Autoresponders, Email Templates, Perfect Timing, Time Travel, RSS to Email)
- Marketing Automation (Automation Templates, scoring, Web Event Tracking, Cart Abandonment, Automation Segmentation)
- Landing pages (Mobile Workplace, Landing Page Templates)
- Forms & Surveys (List Builder Apps, Online Surveys)
- List Building & Management (Single opt-in list imports, Hydra, Advanced Segmentation, Custom Fields)
- Analytics & Optimization (Advanced Analytics, A/B Testing, Inbox Preview, Global View, Spam Checker)
- Design Tools (Drag & Drop Email Editor, Dynamic Content, Image Editor, 100+ iStock Photos, Responsive Design, Multimedia Studio)
- Account & Campaign management (Team, Multilingual capabilities, Mobile App, Customer Support)
- Integrations (API, App Center, Social Media Integrations)
And this is what GetResponse has to offer.
One more element must be added to the story, like each Hero must face the villain to show his ultimate good. GetResponse gets to meet Mailchimp Which is indeed a final villain itself that will take everything from GetResponse to conquer.
So let`s see how the battle ends!
The other side of the story: MailChimp
Who says Villains are bad people (sarcasm.) Here we have MailChimp who owned the hearts and minds of thousands of users around the globe and still does for over 17 years now.
To understand how it applies such charm on its audience, let’s see the secret behind its powers.
The other side of the coin Features:
- Connecting Stores
- Marketing Automation
- Streamline Marketing
- Landing Pages
- Comprehensive Mobile Apps
- Drag & drop designing
- Advanced Analytics
- Hundreds of Integrations
- Complex, Flexible API documentation
- Email Marketing Data management
Moreover, that is mainly what MailChimp has to offer.
Coming up next is what the standing battle between these two unfolds, what truths about their points of strength and weakness shall be revealed. So Stay Tuned!
- Email Marketing
- Marketing Automation
- Designing Tools
- Campaign Management
- Landing Pages
- Customer Support
Round 1: Email Marketing (Omnivore Vs. Hydra.)
This round is all about what methods each Platform use to reach the perfect value for invested time and money, or what is known as ROI.
MailChimp is using its abuse-detection technology (Omnivore) to make sure each campaign is abuse free, with a dedicated maltreatment monitoring team working silently in the back stages. With IPS feedback loops and bounce management system working hand in hand to make sure any reported mail by a recipient as a junk or spam is detected.
GetResponse, on the other hand, has adopted their powerful anti-spam/ anti-abuse system (Hydra.) there is a funny side to the story, these guys call it their in-house Pet. When Hydra is in action, no spam attempt may see it funny. It`s honestly a robust system, and GetResponse is building a reputation for it as the best in town.
These, besides other tools on both sides such as “Timewarp” for Mailchimp and “Time Travel” for GetResponse, leave this round unsettled. Both hold great swords up their arsenal on the Email marketing side. Both are capable of delivering fully extended features Emails, which only real-time experience with them both may reveal the difference. Users experience favored GetResponse over Mailchimp on the spam-free side though, so I shall leave this one for you to decide who wins.
Round 2: Marketing Automation (Retargeting Vs. Segmentation.)
This round focus on the best response built on subscribers` action. The idea of creating a successful workflow using derived data from different visitors’ behavior, such thing both contestants approach variable.
While MailChimp uses basic ideas such as recovering abandoned carts, customizing order notifications, following up on purchases, or personalizing product recommendations, only a couple ideas showed a flag out there; the Instagram & Facebook ads on and the Retargeting process (the concept of retracting sudden or bypassing visitor.)
We could see GetResponse is doing the same tasks perfectly well yet in addition to a brilliant automated template that link actions and results into an eye appealing visual workflow where limitless possibilities could be seen effortlessly.
MailChimp came a little bit too dry to swallow on that side so that we could see a clear winner for the first time here. Which is GetResponse of course.
Round 3: Analytics.
On this round things are getting more wormed up on both sides, so we found it better to show some of the most prominent analytical skills in each corner of the ring.
|MailChimp Offers||GetResponse Offers|
As you can see, even when we didn’t get the chance to explain the benefit of such analytical features (It will take lots and lots of lines to do) both Platforms can do a lot when it comes to advanced Analytics, so again it’s a matter of taste, and we are all different at that part. So I will call it a tie by a smidge of siding to GetResponse.
Round 4: Design Tools (Drag n Drop contest.)
This round is for beauty, as both contestants hold a wide range of beautiful templates in their disposal. Added the ability to HTML edit their templates, they could have been equal, but that is not the case here.
Numbers are speaking, GetResponse gets a hand over Mailchimp with over 600+ templates available to choose from and the option to grab even more designers` templates for free. We still give some credit to MailChimp as its templates look modern and refreshing.
The Drag and drop contest showed a simple, straightforward style, that is Mailchimp`s, against a more enhanced, sophisticated, and features rich style which is GetResponse`s.
As for Responsiveness, both showed a high score, yet GetResponse could forward an undeniable offer which is instant responsivity test on set; meaning you can see how your mail will look like on smaller devices such as Android or IOS.
For that, we give GetResponse this round.
Round 5: Campaign Management (Flexibility.)
This round shows how far both MailChimp & GetResponse can be regarding List & Forms building.
Both Platforms came to be pretty capable actually; Mailchimp offered different kinds of a campaign such as basic, plain-Text, A/B testing, RSS, or even Facebook & Instagram Ad Campaigns.
MailChimp uses another added feature named Merging Tags as an additional choice to newly built campaigns that can be quite useful actually.
On the List build and management side, MailChimp has shown lots of abilities such as the ability to combine lists to an existing master, replicate, copy, or delete them at will.
On the Form building side, MailChimp lacked though as it was only capable of playing as a host to a third party Form Builder or linking through a URL.
GetResponse has shown quite a lot of capabilities here, hosting its Forms & Survey builder, providing a group of list build and management apps such as sign up box, scroll form, Fixed bar, Exit popup and more.
Another point where GetResponse outshines Mailchimp on this round is the ability of extended subscriber`s control as it was possible to copy entire lists and names freely from one list to another.
Other than that, both Mailchimp & GetResponse offer great Mobile Apps that give complete access an overview of various Campaigns and recipients activity on the go.
Again GetResponse wins a round.
Round 6: Landing Pages (Generosity.)
Both contestants came quite resourceful in this round. Getresponse with everything at hand to deliver a top grade final product: Beautiful responsive templates, drag & drop editor, Mobile workspace, flexible publishing options, A/B testing and analysis and more. GetResponse sure saved nothing.
As a recent service provided, MailChimp used its theoretical educational method to bring users to an ultimate understanding of what Landing page is and what Chimp can do for them equipped they chose MailChimp as their Host for the service.
Both did exceptionally well, so it’s somewhat a tie on this round.
Round7: Integrations (Social Media power.)
This round is about connections, and MailChimp is well connected at this point.
As GetResponse offers around 211 integrations through its app store, Mailchimp is well over this limit, with over 600 different integrations including e-commerce integrations, CRM integrations, Analytics, loyalty, or subscription management integrations. That, besides the recent social media Ads integrations such as Facebook, Twitter, Instagram & Google Analytics shows the prowess of MailChimp in this round.
Added the simple, easy to use API system on Mailchimp compared to GetResponse alleged API state-of-art which we found it a bit complicated to use at our end…. This all gives us a clear winner here.
MailChimp wins this round.
Round 8: Extras (Webinars are finally home!)
This round will be short. As MailChimp offers CRM integration service, Getresponse strikes it down the margin with Webinar. A complete Webinar Marketing solution, which is exclusive to GetResponse. Adding an excellent CRM solution on GetResponse`s side as well. This was sure one massive blow.
GetResponse nailed it down this round.
Round 9: Customer Support (Educational Vs. Friendly.)
The pre-finals, Mailchimp`s educational open approach gives it a bright lead as for user-interface. It was claimed customer support is not that responsive. Fortunately, previous points covered pretty much for such shortage.
GetResponse is a different story; sure first time using the platform can send you fiddly for some time. That doesn’t give GetResponse the best user interface grades, yet this completely is forgiven for the sake of such an exceptional customer support team. They are friendly, 24/7 responsive, and quite well informed. I even saw some user calls them “Out of this world.” Added the educational sessions held by GetResponse professionals.
You can imagine now who wins this Round. It`s GetResponse Hands down.
Round 10: Pricing (Free Vs. Trials.)
We reached the final round. Financials always come dry, and dry yet straight to the point we shall keep it.
MailChimp offers an Ever-free plan which proved to have a dark side to it. It`s limited to 2000 subscribers and 12,000 email per month. It`s entirely free at this point yet with some essential features deduced such as Automation, demographics, and time zone delivery.
Another Mailchimp exclusive payment method is the prepaid plan where you can pay in advance for the required service, which is only suitable for casual kind of business with irregular email sending sessions.
The Paid plans offered by MailChimp follow a monthly payment session and depends on subscriber`s number, and that is where the tick unfolds!
Compared to the straightforward payment plans for GetResponse, MailChimp pricing keeps adding up as the business expands to some rate that users might refer to as “inconvenient” yet unavoidable at that point. Ultimately the first started as a free plan may end costlier than GetResponse higher end pricing tags.
Such problem didn’t show such noticeable impact on middle tier pricing plans. Which may lead us to say both competitors are not so alienated from each other.
Needful to say, GetResponse offers a 30 days free trial without any payment methods needs verifying. Also, GetResponse offers 18% sale of its annual payment plan and 24 % sale for two years long-term engagements. Besides an exclusive 50% sale on all its products and pricing plans for non-profit organizations which is an excellent addition.
So on this final round, can we say who wins? I believe it’s a matter of personal preference.
1st Round: Email Marketing. (Tie)
2nd Round: Marketing automation. (GetResponse)
3rd Round: analytics. (Close call)
4th Round: Design Tools. (GetResponse)
5th Round: Campaign management. (GetResponse)
6th Round: Landing Pages. (GetResponse)
7th Round: Integrations. (Mailchimp)
8th Round: Extras. (GetResponse)
9th Round: Customer Support. (GetResponse)
10th Round: Pricing. (Close call)
This comparison included as much Information, thorough features analysis, and technical points shown on different reviews as possible. It was impossible to cover everything though, so we hope our fans will forgive a few points here and there that we missed.
This was only an attempt to approach these two Email Marketing giants and give in a bit more shine on its commons. You still need to build your convenience through researching and tryouts. At least we hope we could give a little help making your route a little shorter when you decide which platform to entrust with your business.
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Thanks for reading and see you in another Showdown!