In recent years, small businesses have enjoyed the benefits of the digital age. This is a good thing, as the Organization for Economic Co-operation and Development’s Angel Gurría points to small businesses as the key for more inclusive growth around the world.
The ever-shifting technologies have disrupted every major industry in the last couple of years. The way we do things has changed — and for many, they’ve changed for the better. Through new tools and apps, small business owners stand a better chance of keeping up with, and even challenging, larger corporations. But how do you pick the best one in such a saturated market? Read on to know the best apps and tools that you can use to maximize your business’ efficiency to help keep up with the fast-paced digital age of business.
While there has been chatter that email marketing is no longer effective, it is still one of the most reliable methods around as it gives you a direct link with your customers and intended audience. Forbes details that studies conducted by social media analysts have found that email marketing is still effective, as long as the content of the email itself remains unique and relevant to the recipient’s needs.
That said, creating specific and relevant content could, at times, prove to be challenging. Managing content for the thousands of people on your mailing list may end up being difficult as you’ll have to curate everything carefully to maximize the effectiveness of your messaging. So, how does one go about this in the best and most efficient way? Enter: MailChimp.
One of the top email marketing tools out in today’s market, MailChimp is lauded for its user-friendly interface, which takes a less stark approach as compared to other apps out there. But it’s not all aesthetics with MailChimp, as proven by its industry-topping 82.6% deliverability rate, which measures how many emails reach their intended audience or customers. The tool also provides its users with easy-to-understand analytics, so that you can design email marketing campaigns for the target audience or users based on their behavior when interacting with your emails. MailChimp is pretty flexible, as it can easily be integrated with various tools and apps that you may be already using as well as integration for e-commerce platforms.
If you’re looking to make better data-driven decisions, then Google Analytics is a great place to start, as Humanlytics suggests that its user behavior data can serve as a guide for improving your site’s user experience. Data is the driving force behind most, if not all, of today’s leading companies. This is why business intelligence tools have become the lifeblood of businesses today. Your company has to be able to not only gather data, but also interpret it so that you can utilize it in a way to make content that is relevant to what your intended audience or customer base wants.
Knowing your customer base will lead to knowing which specific keywords to incorporate within your site to help boost your Google ranking, making your site much easier to find. In fact, digital marketing agency Ayima state it can be difficult to establish your website on Google without relevant content especially if you’re a startup. Google Analytics helps you understand what kind of content your target audience wants, as it shows you the demographics and interests of your audience or customer base, as well as the best keywords to help your content rise above your competitors’.
To add to this, once you’ve figured out their interests and have created content geared towards these interests, you may then see how long each user spends on your site and which pieces of content are creating the most engagement. You can then further refine your content by focusing on the pages that they spend the most time on, thus making the whole process more efficient and cost-effective as you are not wasting resources on content that doesn’t click with your audience.
Inc details that many marketing campaigns are won and lost in the battlefield that is social media, as it is the most cost-effective way to reach your intended audience and customers. Americans spend over an hour on their phones to browse through social media everyday — that’s an hour where you and your business can deliver your content straight to your intended audience and customers.
However, one thing you’ll need to take note of is the importance of standing out and utilizing every advantage you can get, as the internet is bursting with so much content that yours may end up getting lost in the background. This is why it’s important to manage your business’ various social media accounts well, and one great app that helps you do that is Buffer.
Buffer lets you post on multiple social media platforms all from one place. It also gives you an easily understandable analytics report filled with data that will be integral to your company’s social media marketing campaign. Buffer will show you your target audience’s or customer’s peak online hours, what content connects with them, and which types of content they interact with. With this information, you’ll be able to curate your content towards what they want instead of blindly guessing your way through the whole process.