12 Best CRM for Startups in 2021

Customers are the most important to the success of any startup business. A company with a growing base of satisfied customers is a company that’s going to achieve massive success.

That’s especially true in the case of startups. Building strong relationships with customers should be, and often is, a priority for startups and small businesses. However, this can take significant time and effort if not managed efficiently. Thankfully, we now have the technology that makes this much more comfortable than ever before.

Customer Relationship Management software can help businesses organize essential data from different sources into one convenient location. It allows companies to track and analyze all interactions with customers and potential customers to increase customer engagement and satisfaction, which means more deals can be closed faster.

An integrated CRM software can generate excellent ROI that starts from $2.50 for every dollar invested in the solution. In addition, they can increase sales by 29%, forecast accuracy of 44%, and salesforce productivity by 32% – according to a study conducted by Salesforce, a leading CRM solutions provider.

What Makes a Great CRM Software for Startups? 

This article will check out some of the best CRM for startups and small businesses. But first, how did we narrow our choices to those recommendations?

In other words: What makes CRM software suitable for Startups?

Okay, five things should be considered when choosing CRM software for your startup:

1- Cost 

Of course! Most startups can’t afford to spend much on their customer relationship management solutions or their IT infrastructure in general, which is why the cost is a critical factor.

2- Simplicity 

Startups are created by passionate engineers, visionaries, and businesspeople who don’t necessarily have the experience needed to get the best out of complicated solutions. They don’t also have the luxury of time to spend training and learning the ins and outs of the new software. So it must be essential that whatever software you use, you can learn quickly.

3- Stability 

It needs to be stable and consistent. Startups can’t afford to deal with issues with their IT infrastructure while so much else is going on elsewhere.

4- Insights 

The CRM solution must be able to provide actionable insights. Meaning, you get an actual useful analysis that deepens your understanding of your customers and potential customers. You could then use this analysis to grow your customer base and become more successful, naturally.

5- Key Features 

The solution must, of course, have all the essential key features you need. However, it is also excellent for the software to be customizable and scalable, so it can grow as your business grows, and you won’t have to deal with the annoyance of switching solutions – which could be a real pain.

With that in mind, let’s dive into our list of the best CRM for startups.

Top 12 CRM Software Solutions for Startups:

  • HubSpot CRM 
  • Salesforce CRM 
  • Zoho CRM 
  • SugarCRM 
  • Nimble 
  • Pipedrive 
  • Insightly 
  • Bitrix24
  • Agile CRM
  • BIGContacts

HubSpot CRM

Hubspot

HubSpot is, without a doubt, one of the best CRM for startups right now, and it seems like it’s here to stay. HubSpot CRM is a platform that enables sales teams to get started quickly without changing their already-existing workflow.

The CRM software enables you to create company and contact profiles, and the solution will organize every detail from the customers’ communication with you neatly. It will effectively assign and track all your deals and control the performance of your agents. In addition, the single, detailed dashboard will allow all your employees to track the company’s activities.

It is straightforward to use thanks to its intuitive interface, and it offers many features – even with their free plan – which makes it an excellent option for startups and small businesses. HubSpot also provides powerful automation capabilities to help you close deals faster and cut the time you’d have otherwise spent on tedious tasks such as documentation.

HubSpot is a certified Google Partner, too, and offers a wide variety of integrations with a large number of applications and services, including Google Chrome, Google Dynamics, SugarCRM, Pipedrive CRM, Base CRM, Microsoft Office Excel, and many others.

The free CRM plan includes all the essential features. However, upgrading to the paid plans will get you some advanced features such as Blog & Content Creation tool, smart content, and the ability to remove HubSpot Branding. In addition, customer support is available via phone.

Features 

  • Drag and Drop Communicator
  • Deal Management
  • Profiles
  • Website Integration
  • Email Connections
  • Templates
  • Tracking
  • Scheduling
  • Social Media Integration
  • Website Visitors
  • CRM Details
  • Deal and Task Board
  • Marketing Automation
  • HubSpot Marketing Synchronization
  • Customizable
  • Company Database

Salesforce CRM

Salesforce CRM

Salesforce CRM is a top-rated CRM software thanks to its extensive features and integration with other Salesforce products. This solution will track all customer interactions and store them and customer data in one location to be easily managed.

Activity History, discussions, communications, and social mentions call be tracked and viewed thanks to Salesforce CRM’s contact management. Also, following deals and researching competitive information is quickly done with the Sales Collaboration module.

Salesforce can increase the productivity of your sales team with its features, which are available to your team, whether they are in the office or not, thanks to the Android and iOS mobile applications that allow access to real-time data from the dashboards and custom reports. The apps also include a Feed First feature that gives users all the critical information in a glance to always be up to date with the latest changes.

The adaptive weekly forecasts, reports, and analysis mean that you can always get actionable insights to take your business a step further and increase sales.

SEE ALSO: Salesforce Editions You Can Choose From

Features 

  • Contact Management
  • Lead Generation
  • Email integration
  • Marketing and Sales Leads
  • Dashboards
  • Workflow Automation
  • Approvals
  • Social Accounts and Contacts
  • Real-Time data
  • Opportunities and Quotes
  • Forecasting
  • Chatter
  • iOS and Android Applications with real-time visibility and Fee First

Zoho CRM

Zoho CRM

Zoho CRM is an excellent web-based sales CRM software that can help you attract, retain, and satisfy your customers so you can grow your business. The core of the solution’s functionality lies in its lead and contact management and sales pipeline management. These features and more like them, combined with the intuitive interface, can help your business reach new productivity, efficiency, and profitability levels.

Zoho CRM will automate daily sales tasks, import leads, and prospects from external sources, and convert website visitors into leads. Then, it will match those leads with the sales agents most appropriate for the task to help your business close more deals in less time and with less effort.

You will track your customer as he goes through the sales cycle. Zoho CRM will store all this data regarding the customer’s information, communication history with the company, and more in one single, easily accessible location.

You will also be able to stay in total control while out of the office, thanks to the dedicated iOS and Android Mobile Applications that allow you to keep things going smoothly regardless of where you are. Zoho CRM also integrates with many applications and services, including Google Apps such as Gmail, Contacts, Tasks, and more. Of course, it also integrates natively with other Zoho products.

Zoho’s free edition is available for up to 3 users, and it gives you all the essential features and functionalities. If you are already familiar with other Zoho products or are currently using them, we highly recommend giving it a go.

Features 

  • Salesforce Automation
  • Lead Generation
  • Lead Management
  • Account Management
  • Customer Management
  • Pipeline Analysis
  • Workflow Automation
  • Sales Forecasting
  • MailMagnet
  • Follow-up
  • Website integration with Forms
  • Document Library
  • CRM Workflow Management
  • Social CRM
  • Sales Tracking
  • Mobile CRM
  • Integrations

SugarCRM

Sugar CRM

SugarCRM is a popular CRM for startups used by over 5,000 businesses to handle their sales needs. The app has been downloaded over 7 million times and is available in 9 languages.

SugarCRM’s rise to popularity came due to its high customizability, as you can transform the solution to fit right into the structure and workflow of any organization.

Other than the usual features you can expect from CRM software, SugarCRM tries to differentiate itself by offering eight personas in its system that start with the main administrator and goes all the way down to support representatives. All these personas work in the same platform, where they can communicate, collaborate, have discussions, and pull data from the centralized repository where customer behavior and communications are stored.

With the Campaign Wizard, you will be able to create, execute, and track your marketing campaigns on several different channels. In addition, you will be able to capture leads in the system using the same tool and distribute your personalized engagement programs such as Web-to-load forms.

With that being said, you should note that SugarCRM doesn’t offer a free plan. They do offer a free trial on their plans, but it’s not the same thing. Their paid plans are not cheap either, and they start at $40 per month.

So, why have we included it on the list? Besides the excellent range of functionalities and features SugarCRM offers, the dev resources and outstanding customer service are also available. So, startups considering this solution should know what they are buying and how to make their best.

Features 

  • Sales Automation
  • Sales Forecasting
  • Support Automation
  • Sugar Exchange
  • Cloud or on-premise deployment
  • Unlimited Studio Customization
  • Advanced Workflow
  • Reporting
  • Dashboard
  • Marketing Lead Management
  • Product Level Quotes
  • Integrations
  • Unlimited Online Support
  • Role-based reviews
  • Opportunity Tracking
  • Call Center Automation
  • SugarCRM Mobile
  • Revenue Line Item Level

Nimble

Nimble CRM

Nimble is a popular CRM solution that provides businesses with simple relationship management to satisfy their current customers and build a larger customer base. The solution offers a smart way to monitor, engage, and nurture your contacts and bring together all your contacts, communications, collaborations, and calendar in a simple and easy-to-use platform.

This platform will also have all the information from the most popular social media channels (including Facebook and Twitter) and automatically link the data to your contacts. Nimble does that, and more, to help you boost your social media relationships b providing you with more profound insights about your business contacts.

Like SugarCRM, Nimble doesn’t offer a free plan, but its paid plans start at $9/user/month if billed annually and give you all the essential features you might need.

Features 

  • Contact Management
  • Record Contacts in Rich Details
  • Import Contacts
  • Social Listening and Engagement
  • Collaboration
  • Social Media Search
  • Event Scheduling
  • +100 Nimble Integrated Worktools
  • Reminders
  • A Unified Inbox (With all Social Communications in one place)
  • Sales Pipeline Tracking
  • Sales Pipeline Reporting
  • Task Assignment
  • Integrations

Pipedrive

Pipedrive

Pipedrive is a leading CRM and sales automation system that helps small and midsize businesses with the robust feature suite it offers. The solution can organize your business leads to give you an overview of your sales without skimping on the details, and doing so allows you to pay more attention to the most important deals.

Pipedrive is user-friendly and easy to use, and it’s also mobile optimized so you can stay on top of things even while out of the office. In addition, Pipedrive smoothly integrates with third-party apps and services, including Google Contacts, Google Calendar, and others.

Pipedrive is a solution that can manage your company’s sales pipeline with high efficiency. The software can help you prioritize your deals and leads and develop a personalized approach for each of them. It’s also customizable, so you can easily integrate it into your already-existing workflow.

Pipedrive doesn’t offer a free plan, but you can get two free months on any plan if you decide to pay annually, and their plans start at $12 per user per month, which goes up to $15/user/month if you paid monthly.

Features

  • Excellent Sales pipeline overview and management
  • Contact Management
  • Contact History
  • Goal Settings & Reporting
  • Email Integration
  • Email Marketing Tools
  • Roles & Organizational Hierarchy
  • Customizable
  • Mobile Applications
  • Powerful API
  • Multi-Languages Support
  • Timeline Review
  • Email Tracking
  • Google Maps integrations
  • Multi-currency Support
  • Data Import & Export
  • Google Apps Integration
  • Opportunity Management

Insightly

Insightly CRM software

Insightly is one of the most popular CRM software among small businesses worldwide, with over 500,000 users. The software is cloud-based and offers excellent features for its price.

Insightly offers all the CRM features you expect, including Contact Management, Pipeline Management, and Task Management. In addition, the solution can track deliverables, gives you an overview of your business and clear sales visibility, and improve collaboration and customer communication.

Insightly has Android, iOS, and Kindle mobile applications and integrates smoothly with third-party applications, including Google and Microsoft applications such as Gmail, Evernote, Office, Outlook, and MailChimp.

Insightly’s ease of use and its free plan have been the main reasons behind its rise to popularity among small businesses, and the free plan includes up to 2 users, 2,500 record Limit, 10 Mass Emails per day, and offers all the essential features and functionalities a small business might need.

Features

  • Automatic Backups
  • Tasks
  • Milestones
  • Unlimited Customer Support
  • Fast Search
  • File Sharing
  • User Permissions
  • Mass Emails
  • Dashboard
  • Set up teams
  • Integrations and Insightly API
  • Linking
  • Application programming interface
  • Training Material
  • Automatic Email Reminders

Bitrix24

Bitrix

Bitrix24 is one of the best project management tools that offer project management, time management, document management, and tasking in a single solution. Furthermore, these tools and more are offered in a social-style environment which includes useful features such as instant messaging, content sharing, liking, commenting, and more.

Bitrix24 was designed to help businesses by making communications simpler than before, and they are done with the help of both social features (as mentioned above). For example, automated processes such as notifications assisted reporting and subscriptions to groups or discussions. In addition, Bitrix24 offers effective solutions to help users manage their business online – flexible tools for each operation, such as reports, tasks, sales processing, and more.

A 30-day free trial is available, and a free plan for starter business tools. The upgrade fee to get unlimited users and 50GB of storage is $99/month.

Bitrix24 Features:

  • Free for up to 12 users
  • Task management
  • Virtual telephone calling is available
  • Time planning features such as calendars, event schedule, and meeting manager
  • Store, search, discuss and share files and documents
  • Coordinate tasks, projects, and schedules
  • Employee workload management

Agile CRM

Agile CRM

Agile CRM combines it both, a great set of features at an affordable price. It also has a free plan with up to 10 users, more than many CRM software, with 1GB per user and up to 25,000 contacts. So the free package is a great option to start with. It includes contact management, marketing automation tools, tracking of sales and deals, project management, and much more. 

Agile CRM is the best CRM for startups, freelancers, small businesses, mid-size businesses, and large enterprises. It supports web, Android, and iOS devices. Pricing plans start at $14.99/month ($.99/month paid annually or $8.99/month paid each 2 years).

There are also many advanced features in this system like mobile marketing, third-party integration, and more. With all these capabilities, it’s no wonder Agile is in our top picks!

Agile CRM Features:

  • Customer data management
  • Calendar management
  • Contact management
  • Social media integration
  • Reporting and analytics
  • Email marketing

BIGContacts

BIGContacts by ProProfs is the perfect CRM software for real estate agents that value simplicity. 

This CRM software is straightforward to use and can keep track of all your meetings, events, and pending activities. By automating many of your repetitive tasks, BIGContacts can free up more time for selling.

You can keep all the contact information organized and access it appropriately to make more sales. Every customer interaction can become more personalized with the implementation of BIGContacts. It also allows you to access the social media profiles of your contacts to understand their likes and preferences. The cherry on top is its marketing integration, allowing you to reach new prospects and sell more properties. Several real estate agents trust BIGContacts for generating leads, managing listings, and making more sales. 

BIGContacts Features:

  • Contact management
  • Sales pipeline management
  • Marketing automation
  • Custom data fields
  • Email templates 
  • Automated reminders 
  • Customer segmentation
  • Lead nurturing 
  • Remote access
  • Tracking calendar, tasks, and communication  

BIGContacts Pricing:

  • BIG– $5/user/month (billed annually)
  • BIGGER– $15/user/month (billed annually)
  • BIGGEST– $25/user/month (billed annually)

Final words

When deciding on the perfect startup CRM software, it’s essential to look for the price tag. Next, you should recognize two or three options that best fit the bill for what you need to advance in business processes. Next, you should give these CRM systems a test drive, either by using a free version or signing up for a trial. Finally, scale how each software fits within your sales process, and then make a decision.

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