On November 30, 2022, OpenAI released ChatGPT, and in almost no time, the advanced AI technology captured the attention of many people (ChatGPT gained 1 million users in less than a week). What is ChatGPT? Will ChatGPT take my job? People are curious about ChatGPT, that is for sure.
This article introduces ChatGPT and discusses briefly the main concern regarding ChatGPT (will ChatGPT take my job?). The main focus of this article is how to upscale your marketing strategy with ChatGPT while including some alternative AI tools to upscale your marketing.
What is ChatGPT?
OpenAI is a company built for AI research and deployment. Their mission is to provide beneficial artificial general intelligence solutions. OpenAI released ChatGPT for free on November 30th for research purposes and to receive feedback.
ChatGPT is a trained model designed to interact and engage in conversations using AI technology. ChatGPT’s training data is only until 2021, which means that the ChatGPT database doesn’t include any information after that year.
Since its initial release, ChatGPT has impressed anyone who has tried it because of its ability to process and generate natural language text and provide accurate responses. Of course, there are many limitations to ChatGPT, and sometimes it comes up with incorrect recommendations. So, use it with caution.
What is the Technology behind ChatGPT?
AI or artificial intelligence, according to IBM, “leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind.”
ChatGPT stands for “chat generative pre-trained transformer.” ChatGPT’s technology relies on large language models, which are part and parcel of machine learning. Large language models use large amounts of data to train AI to identify and predict text.
It also relies on natural language processing, a technology that “strives to build machines that understand and respond to text or voice data—and respond with text or speech of their own—in much the same way humans do.”
Will ChatGPT Take my Job?
Fears of artificial intelligence have been ongoing for a long time, but ChatGPT’s ability to generate human-like text and create content has revived those fears and left people wondering if ChatGPT is their friend. Will this tool replace human creativity? No one can tell.
Many people are expressing concerns about their jobs since the release of ChatGPT. However, many see ChatGPT as merely an AI tool that cannot and will not replace human creativity. People can use ChatGPT to get work done faster and with more efficiency. According to some marketers, here’s what you can do. You can learn to use AI technologies to upscale your marketing.
10 ChatGPT Marketing Tips from Experts
Some skilled marketers are sharing how you can integrate ChatGPT in your marketing to stay ahead of the competition. Here are some of their most helpful tips. According to them, you should be specific about your prompts to ChatGPT. It’s the best way to get high-quality content that is non-generic. Let’s get started.
#1 Get Inspiring Facebook Ad Headlines and Descriptions
According to Bram Van der Hallen, who specializes in digital marketing, you can use ChatGPT to generate Ad headlines and descriptions.
- He recommends using a specific landing page in your prompt to get relevant content.
- First, you need to add the WebChatGPT extension because it “adds relevant web results to your prompts to ChatGPT.”
- Bram Van der Hallen’s prompt: “Write 5 Facebook ads headlines and descriptions for promoting this post [insert your landing page url], and list it in a table.”
Bram Van der Hallen recommends that content marketers try and test different prompts. The more specific your prompt, the more impressed you’ll be with ChatGPT’s ability to generate responses that will take your content marketing strategy to the next level. View Bram Van der Hallen’s original post.
#2 Generate Great Content for LinkedIn
According to Sam Szuchan, creating content for LinkedIn has never been easier. Sam Szuchan is a solopreneur who talks about business, social, and personal growth and helps companies build business’s online presence. Sam shares some great tips about how to use ChatGPT for content generation. The most important thing is to provide context to ChatGPT, or the ideas will be too generic.
- Szuchan adds top-performing posts to the ChatGPT prompt to get better content ideas.
- Szuchan further takes one of the topics generated and asks ChatGPT for a great hook.
- Szuchan recommends adding “epic LinkedIn hooks” that you want ChatGPT to use for reference for better results.
- You can request ChatGPT to create an outline for your content using the Problem, Agitation, and Solution technique.
- ChatGPT can also divide the content generated into headings.
For creating an image for your post, you can also use Canva’s text-to-image, another tool using AI technology. View Sam Szuchan’s original post.
#3 Use ChatGPT to Create Inspiring Scripts for TikTok
Andy Gray, a founder and podcast host, discusses how you can use ChatGPT to transform your influencer marketing by creating scripts for TikTok.
- Gray’s prompt for ChatGPT includes a 30-second script for a TikTok.
- The prompt also has product information.
- Gray also adds the value propositions of the brand.
- Gray requests five scenes for the same script from ChatGPT.
- Andy then requests ChatGPT add details to each of the scenes.
- ChatGPT can then add all the content generated in a table.
- ِAndy Gray also asks ChatGPT to create hooks for the video script.
As Gray notes, ChatGPT shouldn’t replace humans, but you can take the results as a source of inspiration and as a way to improve your marketing strategy. You can view Gray’s original post and check the ChatGPT script.
#4 Create a Compelling Facebook Ad Strategy with ChatGPT
Jon Loomer, a Facebook marketing expert, discusses using ChatGPT for a Facebook ad strategy and the best prompts to get great results. Like most marketing experts, Jon Loomer stresses the importance of a detailed prompt.
- A detailed prompt could focus on the following questions: Who’s your target audience? What’s the purpose of your prompt? What are the details of the service or the product you’re promoting?
- Once you’ve included everything, you can ask ChatGPT to start the content generation process and request updates to the results.
- Loomer wasn’t impressed with the body copy, so his following request for ChatGPT was to generate copy variations with different tones, lengths, and benefits.
- ChatGPT can also divide content into paragraphs.
- Also, Loomer asked ChatGPT to create a carousel from the content and then a 30-second video.
- For targeting, ChatGPT provided some suggestions, but those were general.
- As for budgeting, ChatGPT also provided confusing recommendations that you shouldn’t count on.
Jon Loomer believes that ChatGPT is not a magical solution, and we shouldn’t count on it. We should know that we must provide better prompts and continue providing information. ChatGPT is a great starting point for content creation, but it shouldn’t be the main focus when creating marketing campaigns. You can view Loomer’s original blog for more details.
#5 Get Started with Competitive Market Research Using ChatGPT
ChatGPT is an advanced research and content curation tool, and Andy Gray, a founder and podcast host, uses it for automated market research.
- Andy requests ChatGPT to compile a list of the top 10 competitors and the URL of their social media platforms and websites.
- ChatGPT organizes this list in a table, a good reference for competitor activity and their strategy on social media channels.
As a marketer, you’ll do the rest of the heavy lifting. But this initial research and curation of competitors’ activity saves time and is perfect for a start. View Andy’s original post.
#6 Write Detailed Prompts to Upscale Email Copywriting
Chase Diamond, a top eCommerce Email Marketeer, shares five detailed prompts to upscale your email copywriting. Here is one of his prompts:
“Please write an email marketing campaign using the ‘Expectation-Surprise’ framework to generate interest and encourage action from [ideal customer persona]. Set expectations for the reader about what they can expect from our [product/service], but then surprise them with unexpected benefits or features that exceed those expectations. Include talking points such as [unique selling point], [pain point], and [desired action].”
- Diamond has specified the framework Expectation-Surprise.
- He has also provided ChatGPT with the purpose which is to encourage action from the ideal customer persona.
- Diamond has asked ChatGPT to set expectations for how the product or service can help the target audience.
- He has also asked ChatGPT to provide unexpected benefits or features and to include a unique selling point, a pain point, and a desired action.
Diamond demonstrates that you should use a strategic approach of including relevant terminology to get great automated solutions. View the original post and check the other four prompts for inspiration.
#7 Generate Content for Small Businesses (E-Commerce) with ChatGPT
Louis Smith, an E-commerce SEO consultant, shares some tips on generating content for small businesses with low budgets using ChatGPT. While Smith doesn’t focus on writing the prompt, he provides general ideas on using ChatGPT to get content ideas. He suggests using ChatGPT for the following.
- You can build a winning paid campaign strategy (Google Ads).
- You can also streamline engaging email campaigns.
- ChatGPT can help you create your winning SEO topical content funnel.
- ChatGPT can also generate FAQs to help you come up with customer inquiries and enhance customer service.
- You can also generate schema using ChatGPT.
- ChatGPT can help you grow your social media channels by suggesting ideas for social media posts.
- You can also build an E-commerce store site map.
You can view Louis Smith’s original post to get ideas about ChatGPT’s creative responses.
#8 Use ChatGPT in PPC
Alex Velinov, a chief technology officer, shares how you can use ChatGPT in PPC. He discusses and shares his initial test and provides some interesting ideas for PPC.
- You can use ChatGPT to research Geo and language targeting.
- You can also use it for keyword research and search volume. Also, you can use it for searching for synonyms for keywords or generic keywords.
- You can use ChatGPT for competitor research.
- ChatGPT can also write headlines and descriptions for Google and Facebook Ads and help with Ad translation.
- ChatGPT can also perform sentiment analysis.
Alex Velivov advises caution and thinking critically about the results of ChatGPT as the tool comes with limitations – the database is only until 2021, and ChatGPT can sometimes come up with incorrect information. View Velivov’s original blog.
#9 Improve Your Marketing with ChatGPT
Alex Garcia shares tips on how your marketing team can benefit from this valuable tool. ChatGPT can help create headlines, email subject lines, email copies, landing pages, and ad copy. ChatGPT can also help with SEO and creating chatbots.
- You can add headline formulas to your prompt and ask ChatGPT to create similar headlines.
- You can do the same for email subject lines and get more subject lines that you can use for testing.
- Let ChatGPT write emails for you. Your prompt could include the following details: “write a welcome email to a new subscriber” and “make it witty, funny, and simple.”
- As for SEO and keyword search, you can ask ChatGPT to generate lists of keywords for a specific topic ChatGPT can also write meta descriptions for those keywords.
- Alex Garcia recommends using ChatGPT for ideas and inspiration only when writing your landing page.
- Garcia recommends you add the following to your landing page prompt: value proposition, differentiating factor, benefits, features, who you’re for, and pricing.
- You can use ChatGPT to create chatbots for your website and WhatsApp.
- As for the ad copy, Alex Garcia recommends including the writing technique: “the before after bridge” and the character limit in your prompt.
You can check Alex Garcia’s original post and follow him for more tips.
#10 Revolutionize Your Brand Strategy
Howie Chan, a brand strategist, tested ChatGPT for creating a brand strategy. Chan began with a hypothesis about his business problems and goals.
- Insights are relevant for creating a strategy. So, Chan requests information (statistics) about his business problem from ChatGPT.
- After statistics, Chan asks ChatGPT to clarify those statistics by providing reasons for the problem.
- For strategy, businesses must think about problems, insights, and solutions. You can prompt ChatGPT to provide relevant ideas on the problems and the insights you already have.
For more details about Chan’s brand strategy, check his original post.
Other Business Uses of ChatGPT
In addition to its benefits in marketing, strategy, copywriting, and content creation, ChatGPT is also beneficial for programming and data analysis. ChatGPT is proficient in writing code and can help you troubleshoot and identify problems in your code. It will also write code for you.
Also, ChatGPT can help with data analysis. ChatGPT is also proficient in SQL queries. It’s just the beginning, and only time will tell about the other business uses of ChatGPT.
Benefits of ChatGPT
- ChatGPT generates content so much faster.
- You get inspired and never run out of ideas.
- ChatGPT also provides a text summary.
- It has a massive database and can answer questions in easy language on various topics.
- ChatGPT also provides text translation.
- This AI tool can form different types of content (script, blog, social media post) and include generated content in a table.
- It can help with content strategy, keyword search, etc.
- ChatGPT helps with creating chatbots for your business.
Alternative AI Tools and Technologies Already in Use
Jasper.AI specializes in creating content and copywriting. It can help businesses upscale their marketing and save a lot of time. Jasper.AI can help with social media content, articles, emails, and websites and generate relevant images. Jasper.AI can write content in 25+ languages. Jasper.AI creates original content that passes plagiarism checks.
Jasper.AI offers more than one package. Their package for individuals and small teams starts at $49 per month, billed annually.
Midjourney was launched in mid-2022. It is an AI tool used for creating imagery. You use the word imagine and input your creative ideas in words, and Midjourney will generate images based on these words. The results are stunning.
A free trial is available for Midjourney. Midjourney has three plans. Its basic plan starts at $8 per month, billed annually.
Salesforce Einstein is a powerful AI solution for CRM. This AI tool benefits businesses and helps them enhance customer engagement and improve customer experience.
AI technology for CRM can answer customer questions and also help agents with recommendations and replies, as Salesforce Einstein provides insights based on past interactions.
A smart AI solution for CRM is a must-have. When it comes to sales, it answers customer inquiries and anticipates opportunities. Salesforce Einstein insights can also help you with marketing.
ChatSonic is a powerful ChatGPT alternative. It provides 80+ AI writing tools like articles and blog posts, E-commerce product descriptions, ads and marketing tools (youtube descriptions, LinkedIn ad headlines, etc.), website copy, helps with AIDA framework, and Pain-Agitate Solutions. ChatSonic also offers Surfer SEO integration.
Unlike ChatGPT, ChatSonic’s database is up-to-date and includes current events. It also provides source citations, a mobile app, and voice command recognition. ChatSonic offers a free trial, and its pricing differs according to the number of words needed and the number of users, but it starts at $12 per month.
DialoGPT is a joint project between Microsoft and MSR AI. DialoGPT enables users to build chatbots without writing sophisticated code (just 10 lines of code). DialoGPT is less formal as it is trained using colloquial data (Reddit discussion threads).
You.com is an AI designed to answer questions, suggest ideas, compose emails, provide translation, and write codes. You can add it to your Google Chrome. You.com offers several services like YouCode, YouWrite, and YouImagine. With YouCode, you can learn to code and work faster. As for YouWrite, it can help you write blogs, emails, and social media posts. YouImagine technology creates images using AI technology.
Richard Socher, a top NLP researcher, founded You.com along with Bryan McCann, the former leader of AI teams at Salesforce. You.com is a tool that enables users to search, chat, and create.
Unlike the previous AI technologies, it’s a chatbot that doesn’t target businesses. Replika is marketed as “the AI companion who cares.” Replika is an AI technology that tries to replicate emotional intelligence by providing an AI-empathetic friend.
The more you chat with Replika, the more it mirrors your emotions and comes up with tailored responses. People can use Replica for chatting and coaching.
Can ChatGPT Help With Customer Service and Support?
Yes, ChatGPT can be used to create chatbots that can assist customers with frequently asked questions, product information, and support ticket management. In addition, the AI-powered conversational interface can provide fast and personalized responses. This improves the customer experience.
How Can ChatGPT Be Used for Product Recommendations?
ChatGPT can be integrated into an e-commerce platform to recommend products to customers based on their browsing and purchase history, as well as their expressed preferences and interests. This can help to retain customers and increase sales.
How Does ChatGPT Ensure Data Privacy and Security in Marketing Applications?
ChatGPT is designed with privacy and security in mind. In compliance with privacy regulations such as GDPR and HIPAA, the data used to train and operate the model is securely stored and processed. In addition, to further protect privacy, customer data can be anonymized and encrypted.
How Much Does It Cost to Implement ChatGPT for Marketing Purposes?
The cost of implementing ChatGPT for marketing depends on several factors. These include the model’s size, marketing application type, and the required customization level. Therefore, OpenAI offers different pricing models and packages for different needs and budgets.
Although ChatGPT has recently been released, many people have already started using it. Only time will tell how this AI tool will shape the future. It’s already helping marketers find inspiration and write content faster.
ChatGPT is impressive and has a lot of answers to many business problems. It’s good to remember, though, that ChatGPT is only a tool, and you should revise your content and the results you get from this tool before you publish them to your website or any platform. Any AI tool is meant to help you and not replace your sound judgment as a human.
We hope this guide has helped you discover how to use this technology to help you upscale your marketing efforts. New technologies are here to stay, and as a business, you will use them sooner or later. So, take the best of what this technology offers to stay ahead of the competition.
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