Artificial Intelligence (AI) is the topic of the hour. Several industries use AI technology. However, many people often confuse or limit artificial intelligence tools to conversational AI or AI chatbots like ChatGPT. While AI chatbots are one of the AI applications, AI chatbot technology is a fraction of how artificial intelligence technologies transform business processes and solve real-life problems.
In this article, we’ll shed some light on AI technology, machine learning, and deep learning. We’ll also cover the importance of AI tools in marketing and discuss some of the best AI tools in the market.
Definition of AI Tools
An artificial intelligence tool is any tool that uses sophisticated artificial intelligence technology to create artificial intelligence software or embeds machines with intelligence that resembles human intelligence to automate tasks, handle business operations, and help businesses come up with actionable insights. AI-powered tools are cost-effective solutions to help businesses on an unprecedented scale. Let’s see the importance of artificial intelligence for marketing.
What Are AI Tools for Marketing?
AI tools for marketing are software programs or systems that use artificial intelligence technologies, such as machine learning and natural language processing, to improve and automate various aspects of marketing.
What Are the Benefits of Using AI Tools for Marketing?
Artificial intelligence tools for marketing transform businesses as AI tools can manage massive data sets and develop solutions.
Such tools can also review thousands and thousands of customer feedback and realize if customers are happy about the product/service or not using natural language processing (NLP).
AI tools can also make recommendations based on user clicks, scrolls, etc. AI tools can help you organize customers based on data to send targeted campaigns or emails. Also, advanced analytics can help marketers make better decisions.
Types of Artificial Intelligence Tools for Marketing
Artificial intelligence provides tools of different types and natures. Those tools can be used by mobile developers, data scientists, marketers, etc. AI tools can be used in risk assessment, image processing, intelligent automation of repetitive and time-consuming tasks, data mining, business intelligence, customer intelligence, insurance analytics, and data management. Artificial intelligence tools can be anything from a business intelligence platform for gaining insights from data to tools that help mining data.
Marketers use various artificial intelligence tools, like content creation, image processing or creation, business intelligence, etc. Let’s review some of the technologies behind these tools and how it helps marketers do a better job.
Machine learning, as the name implies, is a branch of AI that focuses on teaching machines new skills through advanced algorithms and data by mimicking how humans learn.
Machine learning is essential in data science, which uses data for management and derives insights from data. Algorithms used in data science are trained to make predictions using big data. The presence of big data, whether customer data, can help businesses solve many problems. Frameworks like TensorFlow and PyTorch help in creating machine learning algorithms. Scikit Learn is a library that provides learning algorithms. We’ll get to TensorFlow later in this article.
With machine learning, AI can learn to generate language, identify essential patterns in data, etc. Data can help you identify the preferences of customers or users when they scroll through your website or predict which items they are likely to buy, for example.
Natural Language Processing
Natural language processing is the branch of artificial intelligence that teaches machines to understand and respond to human language. Some tasks involved are speech recognition, sentiment analysis, and natural language generation. This branch of AI helps businesses provide customer support around the clock through chatbots that reply to and understand user questions and requests, for example.
Neural networks, or we should say artificial neural networks to differentiate them from the human brain, are networks that resemble the human brain because these networks send signals to each other like the human brain. Neural networks are also a subset of machine learning.
One of the techniques used in machine learning algorithms is stochastic gradient descent. It is pretty popular in neural network applications. Its uses include pattern recognition, decision-making, object recognition, etc. Google algorithm is an example of a neural network.
Artificial intelligence tools also rely on deep learning. Deep learning is the technology that enables machines to learn from large amounts of data. One of the deep learning frameworks is Caffe, developed by the Berkeley Vision and Learning Center, the Berkeley AI Research, and some contributors. Deep learning is a promising and always-growing field with new and profound learning models.
Top AI Tools for Marketing & Content Marketing
- AI Writer
- Jasper AI
- IBM Watson
TensorFlow is an open-source platform that businesses can use to build and deploy ml models to address their business needs and solve business problems. It is a machine-learning platform with everything you need to get started.
TensorFlow uses “a multi-layered hub arrangement to rapidly set up, train, and send counterfeit neural systems.”
Whether you’re a beginner or an expert, TensorFlow has everything you need, including tutorials on how to use TensorFlow and how to get started in machine learning. In addition, they recommend learning programming languages or coding. They even recommend some books to get started on the following topics: deep learning with the Python program and machine learning for coders.
One of the uses of TensorFlow in businesses is how Airbnb improves the guest experience. For example, the Airbnb team uses TensorFlow to classify images, which leads to a better user experience.
Flair is an AI platform. Flair does not generate random imagery or start from scratch. Flair allows users to design “branded content.” First, users need to upload an image of their product which they can later edit, rotate, and change the background of it. Using Flair is easy as it also guides you on how to write a smart prompt so that Flair AI can help you design images just like you imagine.
Their prompt guidelines include writing the subject (product), placement (where is the product?), surroundings, and background or environment. A smart prompt is your guide to creating a fantastic image for your brand.
FlexClip can be used to create a wide variety of videos, including product demos, explainer videos, marketing videos, and more. There are also a variety of templates and features to help you customize your videos to fit your specific needs. The AI Text-to-Speech tool allows you to convert text into lifelike speech without the need for a voice actor. This can be a great time-saver, and it can also help you create videos in multiple languages.
It can automatically generate subtitles for your videos so that they can be enjoyed by people who are deaf or hard of hearing. This can also be a great way to improve the accessibility of your videos. Overall, FlexClip is a powerful and versatile video editing tool that can be used for a variety of purposes. Its AI features can help you create professional-looking videos quickly and easily, even if you don’t have any experience with video editing.
Beathoven.ai, named after the famous musician Ludwig van Beethoven, is an AI technology that helps you “create customizable royalty-free music.” Beatoven uses advanced AI technology to create powerful music that suits different business needs.
Here is how it works. First, you choose a genre or style for the music you need. After that, it’s better to upload your video or podcast so that Beatoven can create suitable music. You can also make some cuts in the music to fit the different sections of your video. Beatoven has a selection of 16 moods you can choose from, and then you hit compose. Beatoven will generate unique music for you.
Beatoven is a good choice for YouTube creators, podcast creators, audiobooks, metaverse companies, etc.
Cleanvoice is one of the useful AI tools for businesses. You can use Cleanvoice for podcasts. Its purpose is to save you time spent editing your podcast. Cleanvoice, as the name implies, helps you remove filler words, stutter, and dead air from your audio recording or podcast.
Cleanvoice removes background noise, and this feature means you can record your podcast in any location. You can worry about the noise later.
Cleanvoice can also help you transform your podcast into a text (podcast transcription). Cleanvoice can transcribe your podcast no matter what language you’re speaking. According to Cleanvoice’s website, the transcriptions are accurate, especially in the following languages: English, Latin languages, Slavic languages, and European languages.
AI Writer is an AI tool that helps you generate content much faster. With this tool, you can research and write content, reword existing content, summarize articles, optimize content, and provide citations for more trustworthy and reliable content.
AI Writer is an SEO-friendly tool that can publish directly to WordPress to help you save time and generate content that ranks. Also, it will help you find topics to write about (topic discoverer).
Jasper AI is a content writing and copywriting assistant trained to write plagiarism-free content. It helps marketers generate content they can later edit and rewrite instead of staring at a blank page.
Jasper AI can write content in 29+ languages. It can write long-form content like blogs, emails, etc. In addition to generating content 5x faster, Jasper AI also generates images. All you have to do is write a text describing the image, and Jasper will transform the text into an image (text-to-image functionality).
Jasper AI also has a Chrome extension feature to help you write content on multiple platforms like Gmail, Google Docs, WordPress, Canva, etc. Jasper AI also integrates with SurferSEO to help you write high-ranking content.
CopyMonkey uses artificial intelligence to optimize and generate content for Amazon listings. This artificial intelligence tool helps you write optimized product descriptions to help you rank organically.
Many artificial intelligence tools generate content, but this one writes content only for Amazon listings. So, instead of writing product descriptions, CopyMonkey will write content you can edit for faster processes and better ranking. In addition, this tool will soon introduce a plagiarism check to help you generate unique content.
Looka is an AI-powered logo maker. With Looka, you can design logos, social media templates, and business card designs. You choose from logo designs for inspiration. After choosing your logo design, you can explore variations of that logo, change its color, or change the fonts, layout, and symbols.
With Looka, you have many new designs that you can customize: email signatures, invoices, advertisements, websites, presentations, etc. Looka is a graphic designer at your fingertips.
Looka can also help you generate a business name. You can brainstorm ideas, check name availability, and see logo variations.
Vidyo.ai is one of the useful AI tools for marketers. Vidyo.ai is a helpful tool for video podcasters and also for content teams. Vidyo.ai will help you create short videos from long videos, automatically add captions to your videos, timestamps, descriptions for videos and clip videos to engage the audience with short-form content. With Vidyo.ai, you can also easily resize your videos and repurpose your content to be suitable for multiple platforms.
To use Vidyo, you can import the file from your computer or add a YouTube link. It’s important to note that Vidyo.ai only supports videos in the English language, but they plan to roll out more than 50 languages soon.
Cleanup.pictures is one of the practical artificial intelligence tools where you can easily remove unwanted objects, people, and text from photos.
The solution is easy to use and gives you outstanding results in seconds. After you erase the unwanted object from the photo, Cleanup.pictures advanced algorithms will reconstruct whatever was behind the removed object or text. You can also erase image backgrounds, logos, or watermarks.
Cleanup.pictures is suitable for photographers, creative agencies, and E-commerce. With it, anyone can make minor edits to photos.
IBM Watson helps companies scale their business by using AI technologies. It can help your business “predict future outcomes, automate complex processes, and optimize employees’ time.” In addition, IBM Watson helps your business by providing pre-built applications or tools for you to build your models.
IBM Watson applications include the IBM Watson Assistant, natural language understanding, advertising accelerator, and language translator. IBM Watson is a valuable tool for interacting with customers. It helps you get insights from data. IBM Studio allows you to build AI models.
Thundercontent offers various products like AI writer, AI chat, AI voice, AI book, and AI video. AI chat is an alternative to ChatGPT that helps you generate content and answers your questions about different niches and topics.
AI Writer allows you to write long-form content like blogs. As for the AI voice, it turns text into voice. AI book helps writers with writing high-quality books. AI video turns text into video.
Copy.ai is similar to Jasper AI. It helps marketers write content so much faster. Copy.ai assists in writing optimized blog content, digital ad copy, sales copy, eCommerce copy, social media content, and website copy.
To use Copy.ai, you’ll need to provide it with some context: what your writing project is about, the details or main points you want to cover in your copy, and the tone. Copy.ai will provide options that you can choose from and edit.
Copy.ai differs from Jasper AI in the unlimited words you get from Copy.ai, and Copy.ai provides more templates. Some of Copy.ai’s templates include a cover letter, business plan, recommendation letter, and a follow-up email. Copy.ai helps marketers with ideas.
Unlike Jasper AI, which includes content plus image creation, Stockimg.ai is an artificial intelligence tool trained to generate images. Using stockimg.ai, you can create a book cover, logo, illustration, poster, wallpaper, stock images, web and mobile UI, and art.
You choose the image type, whether a book cover or logo. Afterward, you write a detailed prompt about the image, pick the direction (vertical or horizontal) and then click “generate.” You can use images generated by stockimg.ai for commercial and non-commercial use.
Key Considerations when Choosing an AI Tool
There are many considerations when you choose the suitable AI platform of an AI system for your business. First of all, it will mainly depend on the business you run. To deploy AI solutions, you need to understand the cost and have a clear expectation about what AI can do and how to maintain and manage data so you can make the best use of AI technology. Also, employees need training, and some customers or clients will be skeptical about the technology. As for which tool to use, it depends on your business needs and budget.
Future of AI in Business
There are many speculations about artificial intelligence. Some speculations are hopeful, while others are more pessimistic. Will artificial intelligence perform jobs better and replace humans? One thing is for sure. AI will transform businesses in various areas: education, healthcare, marketing, and data. It’s going to affect productivity, scalability, and decision-making.
How Can AI Tools Be Used for Customer Segmentation?
AI tools can analyze customer behavior, preferences, and demographic data to segment customers into groups based on shared characteristics. This allows for more targeted marketing campaigns and personalized messaging.
Can AI Tools Help With Lead Generation?
Yes, AI tools can help with lead generation by using predictive analytics to identify potential leads and automate the process of reaching out to them.
How Can AI Tools Be Used To Improve Customer Experience?
AI tools can improve customer experience by providing personalized recommendations and support through chatbots or virtual assistants and by analyzing customer feedback to identify areas for improvement.
Are AI Tools for Marketing Expensive?
The cost of AI tools for marketing varies depending on the specific tool and the provider. As a result, some AI tools may be expensive, while others may be more affordable or even free.
Are There Any Ethical Concerns With Using AI Tools for Marketing?
Yes, there are ethical concerns with using AI tools for marketing, such as the potential for bias and discrimination in algorithms, invasion of privacy, and the use of personal data without consent. Considering these issues when implementing AI tools in marketing strategies is essential.
For marketers and content creators, it’s time to use artificial intelligence and join other marketers. AI is a tool that can help you with many tasks. You can check the tools in this article and see how AI can transform your business.
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