MailChimp may be the king of email marketing, but AWeber is also very popular, with over 120,000 users around the globe. They are both used by businesses of all sizes, including small and micro-businesses.
AWeber calls itself “The Original Autoresponder Provider” and claims industry-leading deliverability – a claim that many of their users support. With AWeber, you can find everything to build an email list, from web signup to the ability to collect and manage subscribers to an email sending facility – AWeber has got it all.
With AWeber, you can also track the performance of your emails, and they offer expert support 24/7. AWeber also has a free 30-day trial, so you could try out the software before committing.
As for MailChimp, put: It is the reigning king of email marketing platforms, with over 7 million users and 500 million emails being sent out every day.
MailChimp is so feature-rich that it is infrequent to find a feature that is not in it or that MailChimp doesn’t have an alternative to. It is also straightforward to use. MailChimp promotes mobile campaigns too if you’re thinking of using SMS direct Mail.
Similar to AWeber, you can test MailChimp without paying a cent as they offer a free option.
But we are here to help you choose one, and so, in this head-to-head comparison, we are going to compare them. We are going to look at the differences and similarities in pricing, Design & Templates, Autoresponders, Deliverability, Analytics, Support & Affiliates.
So, without further ado, let us begin
If you are a small business – and there is a big chance you are because you are still in the comparison phase – then the price may be the decisive factor. This is why we are going to start with it. If you are starting and are looking for something very low-cost, then MailChimp is the way to go.
MailChimp’s pricing structure is clear; they offer three main pricing plan based on the number of subscribers and features you need:
- New Business Plan: Free
This is not a trial; this is their freemium plan. It’s free forever and offers up to 12,000 emails and up to 2,000 subscribers. You can create professional and beautiful campaigns and marketing automation with no need for any coding or design experience.
- Growing Business Plan: Starting at $10/mo.
This plan gives you anything from 500 subscribers to 2,000 subscribers (for $25/mo). You get everything in the freemium plan plus unlimited sending, Advanced testing tools, predicted demographics, Access to support team, and Email Delivery by time zone.
- Pro Marketer Plan: Starting at $199/mo.
This is their maxed-out plan. You get everything they offer; this includes enterprise-level features such as comparative reports and multivariate testing.
AWeber’s pricing structure is even simpler. You get all the features regardless of the pricing plan you opt for. This means that no matter what plan you choose, you still get industry-grade deliverability, sign-up forms, unlimited emails, email creation tools, simple automation, and autoresponders.
The price depends only on the number of subscribers you have:
- Less than 500 subscribers: $19/mo.
- 501-2,500 subscribers: $29/mo.
- 2,501 – 5,000 Subscribers: $49/mo.
- 5,001 – 10,000 Subscribers: $69/mo.
- 10,001 – 25,000 Subscribers: $149/mo.
For more than 25,000 subscribers, you need to contact the vendor to get a quote. AWeber also offers 30-day free trial, so you can test it before committing.
Winner: It’s a Tie
While MailChimp’s freemium plan is excellent, it does have limitations. AWeber offers all the features regardless of the plan you choose, but they are all paid plans. This is why it’s a tie, you may favor the freemium plan of MailChimp and sacrifice some of the features, or you may need the features but pay less for them.
Designs & Templates
Both AWeber and MailChimp offer email and signup form templates for users to follow with ease.
But if we’re talking ease of use, MailChimp takes this one. It is great for marketers who are just starting and getting acquainted with the software. The drag-and-drop feature is super easy to use and allows you to rearrange images and text just the way you like them.
The built-in photo editor is also great as it allows you to tweak your images rather than having to learn and use dedicated photo-editing software. Their file manager helps users organize their pictures and other documents so you can access it while working on your template. MailChimp offers 30 fields to choose your sign-up forms from; these are included alongside the email address to capture even more data.
With MailChimp, you can also have multiple collaborators working, editing, commenting, and sending test emails at the same time you are working on the campaign. Another great tool you get with Mailchimp is the previewer, which allows you to see how your email is going to look on different devices (PCs, Laptops, and mobile devices) side by side.
AWeber is also the right choice for beginners. All they need to do is choose a template and input the content. AWeber has a massive library of templates, with over 700 templates available to use. Or, if you feel like it, you can pay to have your template designed just for you.
You can also design a PDF template yourself and have the guys at AWeber convert your template into an HTML email for you. Of Course, these options cost, and the price ranges from $29 a template to $229 if you want them to develop a bespoke template matching your brand.
Simplicity, ease of use, and low-cost make MailChimp takes this one.
All your work on the marketing strategy and design of the email is worth next to nothing if the email is thrown in the spam folder at the end, right?
This is why deliverability is critical. You want your email to be delivered to their inbox, and you want your customers to see, open, and click on your email. Both MailChimp and AWeber have good reputations with email providers such as Gmail. This means that both will deliver your emails.
Some customers have complained about issues in deliverability, but MailChimp still boasts a deliverability rate well over 90%.
Most would agree that AWeber has the best deliverability rate in the business; they even claim a 99% deliverability rate.
As said before, AWeber has the best deliverability rate in the field.
Autoresponders area great and easy way to engage your customers when they show interest in your service. With both MailChimp and AWeber, you get Autoresponders that are easy to use. Both are effective at what they do, and both allow you to schedule the days and times at which to deliver the emails. Any signup forms will receive those emails in sequential order as you schedule them.
Both Platforms, you can use the email design features and analytics tracking to set them up and track their performance. Segmentation of customers is also easy to do, and you can segment them based on their purchase with the use of behavioral targeting for more personalized experiences that your customers will appreciate.
Where MailChimp takes the cake is with the platform’s integration with other web services. For example, with MailChimp, you can use Salesforce to store your customer data but still send the emails using MailChimp, which allows your CRM to get feedback on Customers’ activities directly.
MailChimp is also better at segmenting customers and creating segmented lists and allows you to create a different sign-up forms for different customers so you can have different marketing strategies for different parts of your business.
While MailChimp’s autoresponders feature does seem significant, it comes with a price. You can’t get these features unless you pay, which is also the case with AWeber, but for lower cost, thanks to AWeber’s pricing starting point of $19/mo.
Integrations with web services can make a big difference, even if you have to pay a little extra, and this is why MailChimp takes this one, too.
Both MailChimp and AWeber have extensive tracking capabilities that allow you to understand your customers on a deeper level to learn who they are, where they are, and what type of content they like – all so you can build better campaigns in the future.
You can split them into lists and send different communications with more relevant and targeted content based on their behavior, preferences, and activity.
MailChimp provides Analytics via graphs – as do AWeber – and it also has an email overlay feature that lets you see where your customers have been clicking to analyze the most clicked links and be able to design better, more effective email layouts in the future. With MailChimp, you can also compare how your email is performing versus others in the industry. It is also easier to do AB testing in MailChimp, and you can hide sensitive info on analytics reports from others.
Through AWeber, you will be able to track your sales and see what emails have been more successful. Through the Analytics dashboard, you will be able to get a clear overview of opens and clicks per email. AWeber offers AB testing as well, be it slightly more complicated than it is with MailChimp.
MailChimp’s analytics tools are easier to use and more comprehensive than AWeber’s.
Not everyone is an expert on HTML and CSS, or even familiar with them, and also if you are an expert, you will still run into troubles now and then.
Support is meant to help, whether it is with the initial set up of your account or with any part of the process of creating and sending your emails, or even with understanding the reports.
Both providers offer incredibly useful resources such as Video tutorials and quick answers to common questions. They both have ideas blogs to inspire their customers and help them keep up to speed with the latest trends.
This is where MailChimp suffers the most. MailChimp’s support seriously needs improvement. They only offer support via a contact form, and it is not as efficient as it could be. Not all businesses have the time or the patience to wait around for a response.
Support is the one area where AWeber not only beats MailChimp, it annihilates it. They offer support via phone, live chat, and email. Their support stops at 5 pm on weekends and 8 pm on workdays.
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