There has never been a better time to start an eCommerce business. If you’re thinking about opening your own online store, you’re probably excited about bringing your unique products and services to the market. But if you’ve never worked in eCommerce before, you may be curious about the tools you can use to grow your business and lighten your workload.
With so many physical and digital tools available for small business owners, you might be wondering which products and apps are really worth the investment. By checking out software reviews from real entrepreneurs on Reviano, you’ll be able to find out which tools are best suited for your business. Besides, the following tips will help you outline your company’s needs and make smart decisions about which tools you can rely on to launch your business.
User-Friendly Web Hosting
First things first: to sell your products or services, you’ll need an e-commerce website. If you do not have any web development experience, and you do not plan to hire a developer or designer, it’s important to choose a user-friendly web hosting service.
Evaluate several different hosting services and consider a few key factors before committing. Business 2 Community suggests selecting a service that supports fast loading times and high traffic — and make sure that your chosen provider offers great customer service if you end up dealing with a glitch or site crash! A budget-friendly service can be tempting, but services with higher price points offer better functionality and customer service.
If you’re selling physical products, inventory management software is non-negotiable. And even if you’re selling digital products, you may want to consider investing in this tool. Even if you’re running a small business out of your own home and storing small batches of supplies and products in a home office, you cannot turn to pen and paper to track your inventory and sales.
However, not all inventory management software is created equal, so don’t make a final decision until you’ve taken the time to look into a few different options. Fleximize recommends choosing software that was specifically designed for the type of products you’ll be stocking. You’ll also need to make sure that your software can sync with different sales channels.
In addition to inventory management software, you should also invest in accounting software. Even if you’ll be working with an accountant to manage your finances and file taxes, accounting software makes it easier to organize and analyze your financial data. You may find software that includes both accounting and inventory management functions, which can make things simpler for you as a business owner. But if you’re purchasing separate systems, begin your search by looking for industry-specific software first. Check that it includes all of the features and accounting modules you need. Finally, ensure that your accounting software is compatible with other software that needs to be integrated for your overall billing process.
To draw in customers, you’ll need to advertise your products. Since you’re running an e-commerce business, your marketing efforts will be digital, and you’ll need to focus on utilizing social media to reach new customers. Using a social media scheduling system to automate your posts will free up valuable time in your day. You will still be responsible for creating content, but you can enter your posts into the software and decide when you want it to be posted on a certain platform.
Furthermore, using an email marketing system can help you connect with more customers through newsletter campaigns. While you can use a free email marketing service to get started, you will eventually want to upgrade to a paid version, so make sure that whichever service you sign up for offers reasonable pricing plans and valuable features for the future!
You can gather lots of useful data through your marketing channels. This information can help you tweak your advertising strategies to increase sales, improve your online visibility, and raise your profits in the long run. You don’t want to merely share content on social media and hope that it resonates — you also need to use analytics tools to find out how your customers are finding you, which marketing tactics have helped sell certain products, and how they navigate your website.
There are many analytics tools out there, and some, like Google Analytics, are free! But you’ll probably want to budget for paid analytics software, which can return even more in-depth data on customer behavior, especially as it pertains to your website. The data from this type of software is intended to help you convert more curious, potential customers into paying customers.
Finally, no business owner can afford to overlook the importance of stellar customer service. First, you’ll want to focus on optimizing your order fulfillment process, which is especially pertinent if you have a warehouse for your inventory. This can be accomplished with a warehouse management system, which can help you organize your warehouse and efficiently direct your employees.
Installing a chatbot application on your website can also help you respond to customer questions and feedback without delay. A chatbot can help customers get around your website and give answers to their queries about product information, returns, billing, and more. With a chatbot, you won’t have to reply to customers around the clock – when you’re not on duty, the app can handle it!
As you draw up your business plan and budget, you’ll realize investing ineffective tools and software will make it easier to handle your many responsibilities. When you’re running your eCommerce business, you’ll be wearing many hats, and specialized software solutions can help boost your profits, manage difficult tasks, and reduce your stress levels. If you want to build a profitable eCommerce business, you need to choose the right tools!
Trying to decide which software to use for your eCommerce business? Check out reviews from other business owners on Reviano! Use our search tool today to make the best choices for your company.
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