When it comes to Email Marketing, MailChimp is King. You will not find one piece of content, be it an article or a video, about Email Marketing Software that doesn’t mention MailChimp and most of them would hail as being the top choice.
Thanks to Mailchimp’s easy-to-use interface, an extensive collection of features, and their famous postal worker chimpanzee, the software has become the undisputed king of Email Marketing Software.
However, just because something works for most people, it doesn’t necessarily mean it’s your best option.
There’s no shortage of MailChimp competitors, so why don’t we take the time to check out some of those to see if there’s one that works better for you than MailChimp.
Here are some of the best MailChimp email marketing competitors & alternatives.
- Constant Contact
- Mad Mimi
1- Constant Contact
Constant Contact is the most popular MailChimp alternative. It’s a great e-mail marketing platform for small businesses and probably the best alternative to MailChimp.
Pricing is based on how many contacts you email and is quite flexible. Prices start at $20/mo for up to 500 contacts. You can also pay for a year in advance and get a $17 discount.
One of Constant Contact’s best features is their educational resources. These include live webinars, on-demand webinars, live classes, day-long courses, and others – all to help small businesses learn how to not only use the software for the best results but to also learn more about email marketing.
Cons: Constant contact doesn’t offer split testing, so you can’t test your marketing campaigns, which is unfortunate.
Constant Contact is also on the expensive side.
Do you want to learn more about Constant Contact? You can do so by checking this Constant Contact Vs. MailChimp head-to-head comparison.
With a pricing model of 89$/mo, Emma is a modern email marketing system that has many features which make it ideal for some small businesses.
With over 200 beautifully designed templates, you can create genuinely gorgeous emails that stand out from all other marketing emails out there.
Emma’s reporting features are also quite amazing. They make it very easy to pull out actionable data from the reports while being easy to read and understand.
Another great feature is Emma’s ability to put lightbox forms on your website ( lightbox forms are the forms that pop up while you’re on a site to ask for your email).
Emma’s email automation and dynamic content abilities were designed to make it easy for beginners, and it shows.
Cons: Those beautiful custom email templates are extra, so they cost more if you want them.
Are you on a tight budget? Then Mailerlite is probably the email marketing solution for you!
If you pay annually, it costs only $6.66 to send unlimited emails to 5,000 subscribers. You can also pay nothing and still send endless emails to 1,000 subscribers. That's the most generous free plan you can find.
The low cost of Mailerlite makes it perfect for beginner email marketers. It is also very lightweight and focuses on making emails easy to create and easy to send.
This ease of use is reinforced by their drag-and-drop editor and built-in photo editor. The app also has A/B testing, the ability to embed sign-up forms on the website, basic autoresponse capabilities, and their iPad sign-up app.
Cons: As mentioned, Mailerlite is exceptionally lightweight, and as you get more experienced, you will need something that offers more.
4- Mad Mimi
Another great MailChimp alternative if you’re on a tight budget. Mad Mimi’s free plan gives you storage for up to 100 subscribers, and their $10/month plan gives you up to 500 contacts.
Mad Mimi’s strongest point is probably their excellent customer support. Their representatives are friendly, patient, and helpful.
You can customize and modify all emails without any HTML knowledge, and it’s quite simple. Using Mad Mimi is very simple, which makes it a good choice for beginner email marketers.
Cons: Mad Mimi doesn’t have any email templates, and they don’t lack some essential features which competitors have – such as split testing.
AWeber is an email solution designed with small businesses in mind. Especially, small companies that don’t have much time to spend on email marketing. Their pricing plans start at $19/mo, and for this, you get up to 500 contacts.
One of AWeber’s strongest points is their templates; they have over 700 email templates. With such huge templates library, it’s doubtful you will need to do any customization.
Another significant advantage of AWeber is that the solution offers up to 4 split tests at a time.
Cons: AWeber’s import capability is not up to the level of competitors and can be a bit annoying at times.
iContact is an email marketing solution that is created for businesses with a small email database size. Their most expensive plan offers up to 15,000 contacts only. Those pricing plans start at $14 a month, for which you get up to 500 contacts. You can also pay annually and save 15%.
iContact’s most significant advantage is their ease of use. It was designed to be used easily by anyone – even if they do not know about email marketing. In this spirit, iContact also offers a large amount of simplified learning material that includes comprehensive but easy-to-understand articles and webinars, live and recorded.
Another pro is that they offer s free trial, so you can test the waters before committing to the solution.
Cons: iContact’s interface is not that easy to use, which contradicts their simplicity and ease-of-use philosophy. However, some users do find it simple enough, but the majority would agree that it could be better streamlined.
If you’re looking for the best bang-for-the-buck, then Campayn should take one of the top spots on your list. Their plans start at just $10 a month, and for this, you get up to 1,000 subscribers – pretty generous compared to what other solutions offer.
Their pay-as-you-go plans are also quite generous, and they start at $50 for up t0 5,000 subscribers. They also have a “freemium” plan which offers 20,000 emails to 500 subscribers.
Campayn’s best advantage over its competitors is that it can embed sign-up forms right on your website so you can quickly collect emails from visitors. Customers also report that their customer support is on a whole other level and that they could handle serious issues comfortably and minimize the effect they could’ve had.
Cons: It can be tricky t import contacts, but if you ever face such a problem, you will find the customer support team more than ready to help you get through.
Campayn is also more on the pricey side, and they plans are only good for one user. You can add more users, but to do so, you must purchase multi-user accounts which start $39 a month for 15 people.
If you are looking at the pricing plans of email marketing solutions and don’t find a plan that quite suits your needs, then SendInBlue is probably for you. SendInBlue is famous for their very flexible pricing as they have eight pricing plans. One of those eight is a free plan that lets you send up to 9,000 emails monthly. Their paid plans start at $7.37 a month for which you can send 40,000 emails. SendInBlue doesn’t have a limit on contacts, no matter what plan you go for.
SendInBlue’s works for pretty much any business size thanks to their super flexible pricing plans. SendInBlue also makes uploading contacts super easy.
Cons: While SendInBlue allows for embedding social media sharing buttons in the emails, it is not simple to do so.
The solution is also not well known, which is a pro for some but a con for others – so it depends on how you see it.
SEE ALSO: MailChimp Vs. SendGrid 2018 Comparison
A Feature-rich email marketing solution that starts at $15 a month, GetResponse is a serious competitor for MailChimp due to it being lower in cost. The Solution works best for small to mid-sized businesses, but large businesses can make it work as well.
Although its price is a strong point, the richness in features is what makes GetResponse a great email marketing solution. You get a ton of features and abilities. For example, you get a landing page creator, a tool to create marketing tracks for webinars, the ability to create five split tests, a drag-and-drop editor, and much more.
Cons: Some customers complain about the customer service is not as responsive as it should be and as it is with other email marketing solutions. List Management is also not as easy as it could be.
Are you an experienced email marketer who is searching for email marketing software with automation functions to make your life easier? FreshMail is definitely worth your consideration. It combines email marketing and marketing automation beautifully, but its main focus is on the automation side rather than the marketing side.
Another reason FreshMail is worth your consideration is its competitive pricing. Pricing plans start at just $14 a month for which you get 1,000 subscribers.
Their pricing scheme is flexible, and they have a pay-as-you-go option that starts from $7 for 1,000 emails. FreshMail also offers a freemium plan that gives you unlimited emails to 500 contacts.
With FreshMail, you will be able to import contacts from any other service such as Gmail, and you can also automate email tracks and use dynamic content. FreshMail also lets you import your templates to it or export their templates to customize them as you like.
And it doesn’t stop there, FreshMail also does A/B testing. You can also create barcodes and send them out in emails, a convenient feature for retailers that want to send discounts in emails.
Omnisend is an ecommerce marketing automation tool. Email marketing can be a limitation for expanding businesses, so if you're searching for MailChimp alternatives, Omnisend—with Facebook Custom Audiences, Google Customer Match Sync, automation, segmentation, popups and SMS automation—can be your first option.
Ominsend can replace all the small plugins you're using and you can have everything in one tool: different signup forms, landing pages, predefined marketing automation workflows, advanced visitors segmentation and even SMS marketing.
Omnisend’s pricing depends on how many subscribers you have in your list, and they also have a free plan that allows you to send up to 15,000 emails each month.
Cons: you can create advanced behavioral-based automation workflows, but you cannot copy them.
I hope you now have an idea of what those email marketing solutions offer and how do they differ from MailChimp and each other. Also, hope you have found what you were looking for.
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